as most of the social media user, they might want to have any post from their account to go virals and attracts tons of viewers and engagement from the post, so at least they have the chance to monetize the account. If they want to gain some money from it, if not, then the owner of the account can be an overnight sensation and could get some instant fame.
But there will be times when you don't want to have your post to go viral, which is when it attracts different kind of crowd. The angry one, the hurt one, and those who want to condemn the content of the viral post. Sometimes there are simply stupid people that unaware their posts could attract negative attention, as most of the time they will just think that the content of the post is good.
The recent story was from one of the state-owned company's employees who mocked the other type of employee. the post really attracted traction, and went viral so fast and so wide, but only it attracted a bad engagement where people condemned her actions. Some folks even went far and wide to find more information about her identity.
It even force the company to release a formal statement about the incident, like what can go wrong just because a bad post from you on social media could rock the company and the entire country. Now she will face the social as well as the work consequence, where she might get fired.