All, doing a 5 minute freewrite. Thank you for reading.
Jimmy had been thinking about his project but nothing came out. He want to get something out that is different from others. He needed a bright spark for an idea for him to stand out and beat other competitors in his pitch of this particular advertisement project.
The reason why he was stuck is simply because it is a very simple product that is used by everyone everyday. It was a toothbrush and Jimmy knew the numerous toothbrush advertisements that he had seen since he was young.
He was struggling to find a unique selling point for this particular toothbrush as almost any other toothbrush in the market shared the same features. Then suddenly, an idea was conceived. He knew what he can sell this as. He wanted to penetrate the market and make toothbrushing an essential and fuss free experience, since it is just a simple toothbrush.
Upon conceiving his idea, he worked hard and quickly get a draft going to be ready for this week's pitch to the client.
