Manipulating Growth With Airdrops

in #hive-16792213 days ago

Many new projects have exploited mechanisms like airdrops and VC funding to maximize their market presence and valuation. This strategy often results in significant profits for venture capitalists (VCs) while leaving regular investors at a disadvantage.

A typical pattern involves crypto projects launching with airdrops or point systems to attract early adopters and build an initial user base. These airdrops, however, are frequently targeted by large investors, known as "whales," who accumulate significant amounts of tokens. As these whales amass tokens, they leverage them to gain influence over the network and maximize their rewards through mechanisms like staking.

source

Once the token is distributed through the airdrop, the project often seeks additional funding from VCs. With the promise of a large user base and substantial token circulation, VCs invest heavily. The project team then boasts about their user numbers and adoption rates, although much of this growth is inorganic and driven by the initial airdrop strategy.

The token eventually enters public markets with a high valuation, largely driven by the investment and backing of VCs. As the token gains exposure, a significant portion of the early airdrop recipients—often less committed to the project—sell their tokens to realize quick profits. This selling pressure can destabilize the token price, benefiting VCs who bought in at lower prices and can now sell at a premium.

Meanwhile, the project team and whales continue to stake their tokens, earning most of the rewards. This scenario can lead to an imbalanced market where there is little organic demand for the token, causing order books to become one-sided. This lack of genuine interest can make the token susceptible to price volatility and manipulation.

Several projects launched in 2023 and 2024 have demonstrated this pattern. For example, the Renzo Protocol and LayerZero have utilized airdrop and point systems to attract users, subsequently securing significant VC investments​​. Similarly, projects like Sei and Ether.fi have leveraged staking rewards and governance tokens to enhance their appeal and attract large-scale investments​ ​.

The balance between attracting early users and ensuring sustainable, organic growth. As more projects adopt similar tactics, the need for transparency and fair distribution methods becomes increasingly important to foster a healthy and equitable crypto ecosystem.

So guys pay more attention to the tokenomics of a project and the amount of the airdrop before investing.

Posted Using InLeo Alpha

Sort:  

@tipu curate

It’s sad to see how these airdrop schemes often just benefit the big players. Feels unfair to regular investors who get caught in the hype but end up with the short end of the stick. Hope people get smarter about this

Almost all the time the big players gets all the benefits !

Yes literally all the benefits

Keep up the good work. 👏

You are loved. 🤗 + u deserve the best. 💪

Curated by Mystic artist Gudasol

Interested to to help me spread more positivity (musically) on Hive?.

Nice article, I do understand your area of focus where they manipulate the value of a token, to me it's just another scamming scheme and fraudulent activity. I just hope people get to understand this and don't plan so much on such.

Yes exactly it’s nice because you can earn free money without doing much but you also have to sell fast because it might loose the value fast

yep a legal scam

This post has been manually curated by @bhattg from Indiaunited community. Join us on our Discord Server.

Do you know that you can earn a passive income by delegating your Leo power to @india-leo account? We share 100 % of the curation rewards with the delegators.

100% of the rewards from this comment goes to the curator for their manual curation efforts. Please encourage the curator @bhattg by upvoting this comment and support the community by voting the posts made by @indiaunited.

Congratulations @steemychicken1! You have completed the following achievement on the Hive blockchain And have been rewarded with New badge(s)

You distributed more than 84000 upvotes.
Your next target is to reach 85000 upvotes.

You can view your badges on your board and compare yourself to others in the Ranking
If you no longer want to receive notifications, reply to this comment with the word STOP