It is extremely hard to rotate to the next narrative and it also depends on someone's buying criteria. One of the huge problems with the popular culture ones is that there are so many competing ones immediately. We obviously saw that with Moodeng as well as various iterations having to do with PNUT.

$FWOG had sort of flowed under the radar for the first couple months and then really accelerated as the meme storm picked up.

$ZENA is different in the premise that she is my parent's dog and I can keep taking pictures and videos of her and I'm not some rug pull kid who is an Anonymous dev out on Pump Fun.