More Cards are Flooding the Market Than Ever, But Why?
The business model has changed for those renting out cards and the benefits of renting cards has gone up considerably as well. There's no more rental market cycle, it would not make much sense. As of typing this sentence, 3,382,932 cards have flooded the rental market, which is double the card volume in the rental market during the early part of the season in the past. This is a confused marketplace trying to figure out what the new way of doing business will be like.
Yes, the Volume is THAT HIGH
The Gold Foil Market at Level 3
The Regular Foil Market at Level 3
Earnings through Volume over Price
Most players are not in tournaments and beyond brawls, there's no need to hold an entire deck. If a Focus splinter is not used, cards for other splinters can be rented out to generate revenue. This means possibly more price appreciation for neutral cards in the rental market.
Most owners did not have their full allotment of cards rented out in the past, but now they could if they just rent based on volume. Buying a card to just rent it out is now less of a profitable venture. Margins are going to be thinner, but volumes can be higher.
Rentals are a 24 hour business now, there are no expectations for holders to rent beyond 24 hours.
The market needs to be monitored to see if Brawls impact pricing and if old habits do creep back, but with the volume of cards hitting the rental market, it is definitely a different time.
