You will learn so much from this publication as an entrepreneur as I explained why you need to avoid the use of words you aren't familiar with as an entrepreneur. Let's go...
Try to avoid using words you're not familiar with in order to appear smart. What's buying? What's an offer? What's marketing? What's advertising? What's selling? A lot of people who have used these words are oblivious to their meaning, but they assume they know them. Naturally, when something appears familiar, we assume we know everything about that thing. This is not your fault, neither is it my fault. If we're to throw blame, we should blame the Creator of mankind for putting in us such weakness. Have you ever assumed that you know something so well, eventually you were called upon to do that thing and found yourself struggling? Have you? Think. Maybe you have been so confident that you're very knowledgeable about it, and you always imagined your performance to be close to 100%, but when you were called to do it, you scored below your expectations.
But when you leave the environment, everything you should have said begins to come to you? You noticed that in doing or teaching that same thing, you had a lot of lapses. I've been like that. In fact, during my final year school project defense, I flopped big time. Many people didn't notice. While they clapped, scored me big, and gave their final advice to me as someone finally dropping the undergraduate gown, one of my lecturers said something very profound. He said, "blacktarri, your problem is overconfidence." I turned, looked at him, and in my spirit, I told him I love him because he saw through me. Many of my lecturers expected me to come out as the best graduating student, or at least, the top of my class. They knew I could because I have the potential. But I had a different agenda. It was like when I was in secondary school.
In SSS1, my teachers asked my father to enroll me to sit for WAEC. They said I was brilliant and I could smash the examination in one sitting without external support. They said I was delaying my time in secondary school while I should be in the university exploring. Anyway, one day I shall finally share the stories of my life and hope that many draw inspiration from the novelty of it. I had to digress to let you know that I'm also very confident when it comes to knowing. The difference, perhaps, is that I actually know - sometimes. But the main gist is, overconfidence can become your greatest disadvantage if not properly harnessed. It makes you feel like you know it all when you don't know even Jack. Now, what if I tell you that you don't know the meaning of any of these words: Buying and Selling. Offer. Marketing and Advertising. Business and branding.
Let me not stress you; what if I tell you that you don't know the meaning of the word Business as you've been using it. Being in business is not having a skill. It is not even having a skill and having clients that pay you money. Bit confused? All right. Who exactly is an entrepreneur? They say someone that owns a business? A risk-taker? Innovator? Originator of a business? They all lied. Do you know the people that gave that definition of an entrepreneur do not have a business? They have never run businesses to exactly what we do. Anyway. Do you know that what makes you a human being is not because you were born by a human being? Being born by your mother isn't entirely what makes you a human. You can be born by a human and still not be a human being. That's also too big for you to comprehend? I'll stop here. Go and do more research. Bye.
