For the last one week(from Monday to Saturday) to the day of the event, we focused all our energy into promotional activities for the event and the procurement of the necessary equipment and gadgets.

Our main promotional activity

_{Dipole Phones Giveaway Contest}

For the event promotion, we partnered with a phones dealer to sponsor our promotional activities in exchange for advertisement for his business in our promotions. This particular business (Dipole Phones) sponsored our giveaway contest which consists of an AirPods 3, 2 iOS Type C chargers, 40gh airtime(20gh x 2).
Dipole Phones also provided us an iPhone 14 pro max and a ring light to make some of the promotional videos.
Dipole Phones also provided a PS4 game console for a FIFA game competition.

We designed a promotion that let people to make short videos of themselves inviting their friends and everyone else to the event, then their videos posted on two of our social media pages for a certain period of time, then the total likes per a person’s video on both of the pages be their total votes. At the end of the stipulated period, the video with the most likes from both pages combined wins the first place.

The person who wins the first place gets an AirPods 3 and an iOS Type C charger. The second place gets an iOS Type C charger + GH¢20 airtime. The third place only gets GH¢20 airtime. All of these prizes sponsored by our partner, the phones dealer.

We wrote for sponsorship from several companies but we didn’t get any good feedback.

We got some friends to record the videos for us without participating in the contest. They helped us reach a wider audience.

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_{A meme we made to get more people to make the videos for us}

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Performers (talents)

While we had the promotion going on, we focused part of our energy into booking performers to come and perform at the event.
Providing a platform for talents to showcase and sell themselves being our primary objective at THE 5TH GROUP, we only invited performers from within the campus. We selected the performers from the student body.

Comedian

_{Artiste: Chang Shinjin}

First we approached a comedian stage-named “Chang Shinjin”. We got him. Chang Shinjin is no Asian as the name might have suggested. He performs in Chinese tho but we all know he does not understand a word he saying. He does it so well and always leaves his audience laughing their dignities out. Chang Shinjin needed the platform to showcase his talent and get known and get opened to bookings. We approached him and spoken about our mission of helping young creative talents make a living out of their talents and how we want him to use our platform to promote himself.
Chang Shinjin almost appeared as if he was giving up on his talent because some of us knew him from a couple of years back but we don’t see him showing his craft/talent anymore. Most of the students now in the campus don’t even know he is this talented. This opportunity we present will relaunch him to the population.

Afro Dancehall Singer

_{Artiste: Kelly Bullet}

Our next target was Kelly Bullet. A young, energetic, and equally very talented Afro dancehall artiste. He is in his final year of a 2-year diploma in computer science study in the university. This is some of the problems we have over here.
How can such a talented entertainer be reading computer science?! This is a link to his works Kelly Bullet. You can testify how talented he is.
Over here we just go to school to satisfy a social requirement. Kelly Bullet is a talent the masses needs to see and this is exactly why we are in business. We will do everything in our power to take him where he needs to be. We wish we had more to take him places. We will get there by the grace of God.

Singer

_{Artiste: Kbwoy Maxxy}

After successfully talking to Kelly Bullet, he suggested a friend of his who is also into the music craftsmanship to us to give him a chance to perform at our event. We gladly said yes because this is exactly why we are in business. There wasn’t so much that went on between us and Kbwoy Maxxy. We took his picture to make this flyer and spoke about how he should get ready for his performance while we kept in touch.

Hip-life Singer

_{Artiste: Ex Mello 40ty}

Ex Mello 40ty another talented singer we scouted and gave the opportunity to perform at our event. School reopened over a month now but he was not in school yet. We found out later on that he was actually doing to music video shoot featuring a successful singer in his town. It was part of his promotion for his album lunch.
He later on told us he would not be able to make it because of the video shoot. We are glad he is getting somewhere with his talent.

Campus street quiz

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We let our headline act, the one for whom we are organizing this event, make a “street quiz” on the campus asking about the event as a way to promote the event.
Some the questions we had asked in the videos include;

• Have you heard of the Be My Val party?
• What is the date of the party?
• Where is the party going to take place?
• What are your expectations for the party?
• Will you be coming to the party?

Through this we were able to get people to learn about the event and get them excited to come and witness it. Most of the students already knew about the party through the massive promotion we did for it. Those few that still hadn’t heard about it, we made them aware about it by answering those questions for them.

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Sound systems hiring

_{At the Heaven Soundz to rent a sound systems}
We went and paid for the sound systems we will be using for the event. Apparently you need to pay for it at least one week before your event when you book so that they would reserve it for you and not rent it to someone else. We hadn’t paid when we booked it earlier. We learnt this later on and went and made the payment 4 days to the event. We were just glad someone had not come and paid for the day we wanted it.

More promo video shoot

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We continued making more promotional videos. We invited more of the students to help us make the videos. As we were partnering with the school hall, the hall president helped us to gather some of the students in the hall to the videos for us. These 3 ladies for example are all from the hall where we wanted to have the event(the venue).

_{EA SPORTS FIFA (SOCCER) competition}

We recognized that the students usually come late to events especially those in the night. And we realized that they came late because at the exact time of the event there’s usually not many people around.
So we came up with an idea to get them to come early and stick around. We introduced a games competition to start 30 minutes before the start of the event. This was to make sure that the few people that would come early would stick around and make the place look busy enough to get the people to see and start coming.
The participants have prizes to win. A FIFA tournament takes as many as 16 teams. Each participant(player) will pay GH¢15.00 ($1.2) to register to participate in the competition(tournament). At the end of the tournament the player who emerges the winner takes GH¢100.00($8).
Fair enough!

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Conclusion

These are only some highlights of the preparations ahead of the ”Be My Val” party in terms of promotion alone.

This post is being written after the event happened so there is a little bit of inconsistency with the tense used. Pardon us.
We’ll do better in our subsequent updates.

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We would appreciate donations in HBD to help fund our subsequent events and help support more talents and bring them to the limelight.

Thanks for stopping by. See you in our next post.

_{All graphics in this post were designed by our graphic designers and the pictures were taken by us with our phones.}

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_{Partly made with canva}