As the internet continues to evolve, another thing is for sure: people's preferences are changing over time. We have seen such changes in all walks of life with fashion, food, or even the way information is consumed. When the internet first became available to our reach, Web 1.0 allowed sharing of content mainly through simple text and images. This simple but revolutionary mode of sharing began the new way of learning and connecting with one another.
Fast forward to today, and we live in the time of social media platforms where information-sharing options galore don't have an end. Yet, even while text-based content remains in a position of prominence, there is now a shift towards the making of video content. It seems there is a growing trend towards video making rather than writing.
So what is it about video that appeals so much to be fast becoming the medium of choice for both creators and consumers alike? One key reason for video content appeal is the audiovisual experience they provide. It is far more interactive and interesting to watch a video than to read some long article. Videos combine visuals, audio, and storytelling within one presentation and can help share information much quicker and more efficiently than any other media.
This is not just a trend from the point of view of consumer demands; it also has something to do with social media platforms and their design and algorithms. Take YouTube, for instance; it is built entirely to host and promote video content. Again, we have TikTok, which has even taken video content making a step further with the ease of video creation. With these two platforms alone, anyone with a smartphone can create engaging content, post them to potentially reach millions of viewers.
They also have monetary rewards in place for creators, and this is another thing driving and exacerbating the video content revolution. Now, what does this shift say about the future of content creation? Will video continue to lead as the most important medium through which information and entertainment reach us? At this rate, certainly.
In the future, it's certain that more attention will be focused on creating and consuming more video content. All this brings up one curious question: with the trend to have more and more visual content in communication, is learning how to share our thoughts through videos something we all should be doing? While text-based (the blogs and articles) material will never go away, it really seems that video is the centerpiece of the future.
From my personal experience, I find it easier to share my thoughts or information through video rather than through text. Additionally, many people seem love watching video content and they have a higher chance of going viral, which makes it an attractive option for many. Perhaps now is a good time to start thinking about how many of us can leverage this medium to share our ideas, teach others, or simply connect with a wider audience.
As more platforms emerge, the opportunities to create and profit from video content will become more. So I guess it's about time for many of us who are never used to the camera to begin to get used to it now. How we share and consume information is gradually changing, and it makes sense if we choose to adapt.
