I spend a lot of time on X previously twitter. And I see the people attract other people using their threads. And this has helped them get the funding, followers and also the attention that they are getting. Which applies to celebrities and the people which are about to make for leads.
Short content has been the most common case I noticed. Like one liners making an impact. Though a lot of one liners are just another statement they make for the content. But in the grand scheme you can see that they form a good short yet attractive content too.
I loved how the short content and the people using the video and the images which turned out to be good content for the people who wanted the leads and the exposure. Because most of the exposure does happen when you reach more people and also the conversion for offer happens too.
Why short content is always better? What sort of the short content works? Why short content is harder to make than writing the long form type of the content? It'd be something you'd want to know and explore on your own and try to make it better too. So short content is always better on that context.
Another thing you would notice that we are now by this year have gone enough through the content scrolling of doom. We are now easily getting bored with longer content. And so shorter content continues to rule. Like X can be a good option for both longform and the short form of the content.
When we want the short form content we are thinking easy and digestible form of the content. Like you are spending your resources for learning and small tweets are building your content. One account at a time it would be growing.
When you want to make an impact so the shorter is better. I feel that short is a gold but getting short content right and at the place is not something but in the grand scheme I'd say that long form is what we are stuck with and we would prefer to get more clarity.