A Pioneering Marketing Idea

in #hive-1503297 months ago

So I have these Dogami NFTs and I am vlogging contents based from the game. Some are direct screen records, some are edited to suit a specific topic, but still the images I used are all from the game and NFTs I own.

As I was doing another video for my YouTube content, a new idea hit me.

What if I could get sponsors for my digital race dogs if I make characters out of them like how the F1 teams and racers get sponsors.

The idea is the same, race teams get sponsors so they have more money to spend to develop their cars and the sponsors get to have their brand plastered on the cars, on the teamwear, on the website, and other official merchs. I get to make more better contents for the vlog and the brands can be spread to a different segment they may not have reached before.

My idea of having sponsors for my digital racer dogs will depend on the number of subscribers and views my content will get, of course. But i dont worry about that yet as i am still toying with the idea that it is viable. I believe in the game will be a success because I know the devs of the game are working hard and are attuned to the community.

The benefits for the sponsors are:

  1. Constant shoutouts on every vlog I make.

  2. Sponsor will be pioneering a new kind of marketing/branding campaign.
    Although this might fall under an influencer type of marketing, but they are sponsoring an NFT racer. In my case, Fernandog Howlonso, a Dogami NFT.

  3. This will probably reach the younger crowd and the ones delving in blockchain games and social media. Dogami has a land on Sandbox metaverse, it has its own petaverse, and so far the game is not segment inclusive as a kid or senior citizen can also play the game. There is also a free to play game coming up. Anyone can play except non NFT owners won't earn in the future.

  4. The game has a real big potential to the level of Pokemon Go. It has plans of employing AR or augmented reality pretty soon.

  5. Teaming up with like an independent NFT owner is really like teaming up with an independent race team. No need to go direct partner up to the game itself as sponsoring someone like with me will actually make the game more successful. It will just be bigger news.

Here is my character Fernandog Howlonso's spiel:

Hive could be a good sponsor eh?