Oldie but goodie coffee shop

Image edited by me in Canva with their free supplies.

Horacio woke up one morning feeling very depressed, he had finally realized and accepted the reality that for quite some time he had not had successful sales of his "Florencia" coffee produced by himself and not only that, several of the beans were already old. Horacio was very worried, what would he do with that pile of old coffee beans?, he certainly could not simply get rid of them. The poor man was standing firmly as he looked sadly at the big sacks full of his precious coffee beans that, although they were already old and their flavor had lost its strength, they were still valuable, weren't they?, it was practically his work of a lifetime and when a person gets old you do not simply throw them away, you try to take care of them, right?, or well, that's what decent people do.

This last thought of Horacio's made the light switch go on, he came up with a great idea to give a new direction to the image and promotion of his coffee in order to sell the old (but not less important) delicious coffee beans, so he made the decision to hire an advertising team to help him, since he had the idea but did not know how to make it materialize and execute it.

After two days of calling the marketing team, they finally arrived at Horacio's place, it took them a while because Horacio lives in a village and they live in the city. Once the team was with him in his small coffee shop, he proceeded to tell them what was going on and his advertising idea, an idea that the marketing team thought was beautiful so they quickly began to work on it.

Alexa (the team leader), had the idea of changing the name of Horacio's coffee shop, it would no longer be called "The Florencia coffee shop" but "Oldie but goodie coffee shop", making reference to the fact that the old things also has its charm (and it sounds funny). She also asked Horacio to be able to see, smell and taste the old coffee beans, to determine their exact flavor in order to know exactly how to sell them. Alexa, when tasting the coffee made with the old beans, felt surprised, because she did not feel disgusted at all by the taste, the coffee did not taste strong, it was a very subtle and particular taste, like something fermented in a soft way, as if the coffee had been made with flowers, she was fascinated, because she thought that the coffee made by Mr. Horacio must be so good that although it was old and almost tasteless it still had its charm.

Usually, people would not buy coffee beans that looked old, but the whole advertising campaign designed by the marketing team revolved precisely around the fact that the coffee beans were old and that was what made them special and different. The packaging of the coffee was turned into a kind of small handmade bags, the decoration of the store was done as vintage as possible, creating an intriguing and cozy atmosphere. On the walls were written phrases such as "would you throw away money just because it is old even though it is still worth the same?, "Would you abandon your parents because they are old?", "Would you like to be despised when you get old?" and things like that, somewhat passive-aggressive but with a great sense of humor, which is something that in today's age sells a lot.

The renovation of the shop and the creation of the advertisement was done with the honest savings of Mr. Horacio, this left him a little worried, because he did not know if in the end everything would work and it had to work, because if not he would become bankrupt. Once everything was finished and even having managed to place a sign in the city near his town, Horacio's concern dissipated completely because the marketing strategy had been a success, several people from both the city and the town began to visit his coffee shop looking for a different experience, which allowed him to quickly recover his investment.

Horacio was very grateful to the marketing team, not only had they helped him to sell the old coffee beans, but also now his small coffee shop had a new image that allowed his coffee to become popular and reach the hearts of the people.

Thanks for reading me 🌻