One of the things that make people to know about your business and what you do is through people. People who love what you do and appreciate what you do will be the people to testify on what you do. That is why dont underlook some people they might look anyhow, dress anyhow but what they hold is very powerful.
Some days ago in my work place in order to make awareness that we are still in business , we made some foods and drinks which we use to promote our business on social media. Making use of use of the social media is one of the ways to generate and get people to know about what you are doing amd selling.
We have had many cases in which some customers will come because they saw new place on the social media so they came to see how things works here or they love what they see and they came yo take pictures and have a nice time.