Money, that's all everyone wants and how you get them that, is really the least of their concerns.
I once saw a tweet where some random Twitter user spoke on memecoins outperforming, in his words: “our coins with utility” and I couldn't help but agree.
A lot of shit will outperform our coins with utilities or use-cases, whatever name you choose to call what it is we got going on.
The average person would want to ask “why?” and as much as I wish there was a much more reasonable answer, the reason behind the surge in memecoin prices and volumes is “hype” and nothing more.
This is the point where old-timers would write you off with statements like: We're in it for the long term, shitcoins are short-term speculations.
The problem with this statement is that it underestimates the long-term value that comes with “hype” that attracts a substantial amount of people(data).
An Economy Built On Hype(Data)
If we look at the world of business, there are only two kinds of people, those who make and sell things, and those who market what has been made. Essentially, there's literally only one thing we've got going on and that is the constant process of selling something.
Now here we are with a technological innovation as astounding as blockchain and crypto, and all we thrive to do is “not sell something” and act like we are offering free things out to people to solve world hunger and bring peace, whatever in bikini bottom is wrong with us?
No wonder crypto users have the audacity to want to get rich doing little to nothing, this is literally the idea we're putting out there and that has simply limited us from building above sentiments like “our tech is superior, they'd notice in the long term” or “We've built so many utilities and are underrated for a good cause”
No, no, we are not underrated for a good cause, we are not noticed because we haven't struck the right cords.
With AI around the corner to revamp major business ecosystems, it's no news that we are actively migrating to a business era where data(by its quality) is a currency with significant influence over what makes a difference.
Utility is great, but Marketing Right is better
People took monkeys and put some shit clothes and tattoos on them and it sold for millions? Remember?
At some point these apes were made mutants and even more sold, where's the utility? But said project currently has a token strategically tied to it and for some reason, them jpegs now have “utility”.
From being purely shit jpegs with marketing to being a project with utility, how glorious and gracious.
I am surprised Yuga Labs hasn't been called out for “selling apes” if you know what I mean, but hey, maybe we've officially grown past our emotional attachment to history.
Notcoin is an insane example of what strategic marketing does
A project was created, with a blank Whitepaper published and two words: “probably nothing” was used as a marketing ploy and boom: 30 million users, what gives?
It's evident that most users were acquired as a result of early users referring others.
People do not understand how insanely big a deal that is.
Tell me one single crypto project where existing crypto users have referred that many people in such a short period of time?
Well, there's absolutely none!
As a result of Notcoin's strategic marketing through text tweets and comical videos, The Open Network(TON), and Telegram - the original team behind it - has earned great attention from both crypto investors/users and others outside the ecosystem.
Thanks to Notcoin, telegram is now the hot hub for developing crypto apps(especially games, trading softwares and casino apps).
Toncoin will now be listed on Binance because of Notcoin!
Why why why?
Well, it's pretty simple - 30 million users is hard data, and considering a reasonable amount of those are investors, a major plus!
This in itself sets the project on a path for long term success because even though this was indeed “probably nothing” - in other words - an experiment, it had become a reason for Telegram servers to work overtime, attracted more premium users to the messenger app and pumped the price of Ton coin from $2 to over $6.
As such, Notcoin has no choice but to leverage that exposure and continue building. At this point, it's all about advertisers' dollars day in and day out.
Marketing wins, over and over again. Utility is only as valuable as the network actively grown through marketing.