Onboarding has often been pointed out as a serious problem for Hive. I'd say it's maybe not as serious as low retention, but it has indeed been a big issue, especially when we have so intense competition in the social media, gaming, or defi spaces, where we have some presence, besides our focus on account and asset ownership, censorship resistance, and decentralization, which don't seem to interest many people yet.
I finally paid attention to Keychain's major mobile updates they announced two days ago.
Generated with Venice AI.
Of them, the most important one is the new feature to onboard your friends.
That is essential for multiple reasons, in my opinion:
- in-person onboarding - preferably of friends who expressed interest and not someone who won a lottery - who are more likely to remain active over time (especially if they are coached), than someone who joins by themselves and ends up in the middle of the ecosystem, often with little help or pointers where to start unless they are opened and ask around, which not everyone is (some expect to understand by themselves, and if they don't and they don't quickly understand what to do, they think it's not for them).
- quite easy onboarding process for the new guy - all they have to do is:
- download keychain
- use Create account > Create with a friend
- Choose username, create the private keys and store them privately (remember, someone is near them in case they have questions or if they want to skip stuff that are important like storing private keys)
- Generate the QR code
- their friend (existing user on Hive) will take care of the back-end stuff (all via a Keychain screen in this process)
- use an account creation ticket or pay the 3 HIVE fee to create the account
- optionally offer a HP or RC delegation
- when the account is created, the new user will be forwarded to Keychain's main screen
What does this process accomplish? For one, every Hiver can be an onboarder in real-life for Hive, easily. Especially dolphins and above, the ones who can earn "free" account creation tickets. You don't even need another service (other than Keychain, but with your own tickets or Hive). You can bring someone over yourself, easily!
Then, you are there next to the person when they try to make an account and if they have questions, you can easily answer. Much easier for them to go through an unfamiliar process too.
It will probably be an easy process to use at conferences and other gatherings too. The whole process should be something like... 30 seconds, at most? When you onboard someone who is familiar with the concept of private keys and don't have to explain it. That seems comparable if not quicker to the speed of creating an account on Web 2, if you account for email verification (if you don't create it via a social media account to which you are logged in). If you set 2FA too, that's way longer on Web 2.
Onboarding has been one of the focuses of big projects on Hive. OCD Onboarding, INLEO, Keychain, Splinterlands, and probably others I am missing at a quick enumeration. The latter hasn't yet produced its New Player Experience (except partially), but being an almost year-long project, I expect it be effective... Surely better than what they have now, which is... almost nothing.
Posted Using InLeo Alpha
Posted Using InLeo Alpha