This is the continuation of my previous post, Top Pages By Traffic With Optimization Tips! - LeoFinance Report For Growth - Part 1, and includes the next few posts in the list of "Top Pages By Traffic".
I obviously recommend taking a look at the previous one in case you missed it, but long story short, this is my attempt of boosting the organic growth to LeoFinance/Hive. I got this idea after going back- and forth with @khaleelkazi about optimized content, how to generate more organic traffic and how to reward the content that brings the most traffic to LeoFinance.
This can- and should be seen as "1 on 1 coaching/help", and each and everyone of my recommendations and suggestions within this post is beneficial in terms of growth, and is only meant as being supportive.
- SEO Title & URL:
The title shows up in a Google search for any given URL.
- Estimated Monthly Visits:
The estimated traffic this web page gets from Google for this particular term.
- Backlinks:
How many incoming hyperlinks from other websites to this domain.
Right-click and open images in a new window for fullscreen.
| SEO TITLE URL | EST.VISITS | BACKLINKS | POSITION |
|---|---|---|---|
| Staking Polkadot (DOT) With Kraken Tutorial | 44 | 0 | - |
"Staking Polkadot" has a search volume of 720 per month. The SEO difficulty is 54 and the post is generating traffic due to different keywords or keyword variations:
"staking polkadot on kraken" - has a search volume of 110, the post shows up at 8th position and estimated visitors are 5 per month.
"staking dot on kraken" - has a search volume of 110, the post shows up at 8th position and estimated visitors are 5 per month.
"polka dot staking kraken" - has a search volume of 110, the post shows up at 8th position and estimated visitors are 5 per month.
"polkadot staking kraken" - has a search volume of 110, the post shows up at 7th position and estimated visitors are 4 per month.
"kraken polka dot staking" - has a search volume of 210, the post shows up at 7th position and estimated visitors are 4 per month.
Secondary keywords/different keyword variations:
With SEO difficulty in mind for each keyword, I would put more focus on "kraken polka dot staking" and on "polkadot staking rewards", with a search volume of 590, SEO difficulty of 48, position 14 and generates 3 visitors per month.
The post generates 44 visitors per month and was published 2020-10-28. There are several things you could do with this post to strengthen and increase the rankings to generate more organic traffic.
Like I mentioned in the previous report (and I will most likely continue to mention this):
There have been several tests that indicates a connection between word count and Google's rankings. Each of those analyses found that content between 1000 and 2000 words seemed to rank higher.
My suggestion for that reason is to increase the length of the post with a minimum of 500 words. This specific post is very short, sitting on 388 words in total, so I would definitely aim for no less than 1000 words.
I would also rename each image within the post so the keywords are included in the name. This might or might not be a direct ranking factor and it might not affect the overall rankings at all, but it literally takes a few seconds to name an image. This has become a habit of mine and I suggest others to do the same.
I also suggest adding different titles in the post. H1 and H2 is my first recommendations. H3-H4 tags in case the length of the content ends up at ~1500 words.
What Do H1, H2, and H3 Tags Do?
H1 = Main keywords and subject matter, what the overall post is about.
H2 = Sections to break up content, using similar keywords to the H1 tag.
H3 = Subcategories to further break up the content, making it easily scannable.
This makes the post look both clean and professional.
However, the author of this post seems to be inactive, so it's probably not so likely that we will see any updates for this content. I might create a new, up-to-date piece in the near future in an attempt to tap into the search volume and point some of the traffic to another post instead.
Another suggestion is to use Grammarly for anything you are trying to optimize. Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. I recommend everyone to use Grammarly and will most likely continue to mention this in future posts as well.
I personally recommend optimized content to have a Grammarly Score of a minimum of 70 in general, but there are many others that claim 60 or higher to be good enough.
"Staking Polkadot (DOT) With Kraken Tutorial" has a Grammarly Score of 85, which is a really great score.
That being said, even with the free version of Grammarly, you could improve the score even further by making some minor changes:
Next Post
| SEO TITLE URL | EST.VISITS | BACKLINKS | POSITION |
|---|---|---|---|
| Guide - How to Transfer from BSC to Polygon (MATIC) | 40 | 9 | - |
The keyword: "bsc to matic" has a search volume of 40 per month and the estimated visits are 5. This post shows up at 5th position on Google rankings.
Secondary keywords/different keyword variations:
"matic bsc" - has a search volume of 20, the post shows up at 9th position and estimated visitors are 9 per month.
"bsc to matic" - has a search volume of 40, the post shows up at 5th position and estimated visitors are 6 per month.
"bsc to polygon bridge" - has a search volume of 210, the post shows up at 7th position and estimated visitors are 4 per month.
"bsc to polygon" - has a search volume of 40, the post shows up at 6th position and estimated visitors are 3 per month.
"bsc to matic bridge" - has a search volume of 90, the post shows up at 6th position and estimated visitors are 2 per month.
Most of these keywords have low search volume and even though the post sits on rather poor positions, it still generates a decent amount of traffic per month. With SEO difficulty in mind, I would strongly recommend more focus towards: The 3 keywords in the top.
Especially as they currently have SEO difficulties of 51, 46 and 58 respectively. I would probably try to focus on "bsc to matic bridge" as well, due to its search volume and SEO difficulty of 50.
The post generates 40 visitors per month and was published 11 months ago. There are various things you could do with this post to strengthen and increase the rankings to generate more organic traffic, but more focus towards the keywords I've mentioned is the first thing I would do.
Like I mentioned in the previous report (and I will most likely continue to mention this):
There have been several tests that indicates a connection between word count and Google’s rankings. Each of those analyses found that content between 1000 and 2000 words seemed to rank higher.
My suggestion for that reason is to increase the length of the post with roughly 500 words.
I also suggest adding different titles in the post. H1 and H2 is my first recommendations instead of using the current H3 tags. If the length of the content ends up at ~1500 words, I would suggest adding both H3 and H4 tags as well.
"Guide - How to Transfer from BSC to Polygon (MATIC)" has a Grammarly Score of 89(!)
Despite having an awesome score, I had to use Grammarly to see if it was possible to increase the score even further. It turns out that I actually decreased the score by 1 point by using the tool and making the suggested changes to the content:
Third And Last Post
| SEO TITLE URL | EST.VISITS | BACKLINKS | POSITION |
|---|---|---|---|
| Town Star - Build Your City on Blockchain and earn Crypto (Gameplay & Review) | 36 | 0 | - |
The keyword: "townstar review" has a search volume of 30 per month and the estimated visits are 12. This post shows up at 9th position on Google rankings.
Secondary keywords/different keyword variations:
"town star play to earn" - has a search volume of 50, the post shows up at 12th position and estimated visitors are 2 per month.
"how to make money in town star" - has a search volume of 20, the post shows up at 9th position and estimated visitors are 2 per month.
"how to earn gala coins in town star" - has a search volume of 20, the post shows up at 10th position and estimated visitors are 2 per month.
This post was published 2020-12-09, and this tells us that the keyword "townstar review" is the main keyword that generates the most traffic. Despite low search volume and a Google position of 12, this post continues to bring traffic. The SEO difficulty for the main keyword is 47, and the SEO difficulty for other keyword variations is low as well.
I would once again put some focus on the top 3 keywords, but I would most likely aim to increase my rankings for "town star guide", as it has a search volume of 480 with a SEO difficulty of 24.
This tell us that it's fairly easy to rank for that specific keyword and it shouldn't be too hard to outrank other content, which leads to more traffic over time.
This post is of decent length, but I would recommend changing the H1 tag, include H2, H3 and perhaps even a H4 tag within the content. Due to the results for the main keyword, I would most likely use:
"Townstar Review" as the title, and continue to "build around" that with other tags. Such as:
h1 tag - townstar review
h2 tag - town star play to earn
h3 tag - how to make money in town star
Town Star - Build Your City on Blockchain and earn Crypto (Gameplay & Review) has a Grammarly Score of 50. I would obviously recommend to use Grammarly to make necessary changes to improve the score to a minimum of 70.
After Grammarly:
There You Have It!
While most of these things requires some minor changes, I strongly recommend more focus on keyword varations like suggested in this post. I know how difficult, tiresome and painful it can be to write long articles, include in-depth details with screenshots, bullet points and whatever. I’m well aware. That’s why you can use this as a step-by-step guide to maximize the results from your older content with minimal effort, just by simply following the recommendations.
This will benefit LeoFinance and Hive in the long haul, because optimized content is bound to generate organic traffic. Organic traffic leads to growth. Do this for your own sake, and ours.
- Let me know in the comments below if you want me to look at something specific.
Posted Using LeoFinance Beta
