Numbers and Marketing

in #hive-1679222 years ago

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Mathematics has never been my strong suit and I always was a step behind in school growing up and even as I got older where not being mathematically inclined always held me back.

Of course. later in life I can kick myself in the ass a few times for not making more of an effort to become as savvy as possible with numbers; but that is hindsight and no one really gives a shit about excuses.

So, I have to muddle through to figure things out and basic numbers are what I can go off of and that's ok.

When I got into online marketing, I worried about too many things to get
a good footing in the game and again just went with the basics but all of that became diluted when basically my numbers sucked; because I wasn't earning much if anything at all.

When folks like @jongolson (apologies for aging us lol), back in the day stressed the importance of tracking our advertising; I was like oh shit, I have to do that too?

Luckily, there are programs that you can use to do all that for you.

The thing is, I never reached a level where my numbers meant much anyway.

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I was looking through the tons of emails that just build up that come from marketers I used to follow and some I still do and I see one where they stress don't let numbers mess with your head.

Legend Ben Settle mentions in one of the emails I had sitting in my inbox three reasons he doesn't do numbers in his marketing:

  1. Publicly Counting Money Is Insane
  2. My Numbers Are Irrelevant To You
  3. I Do Include Numbers...They're just (usually) not MY numbers.

Just by the title of the three reasons above you can get a sense of his mindset on why he keeps his own totals close to the vest.

Overall, it was surprising to me when I read it.

BUT, it's such a huge part of a typical marketer's arsenal when trying to bring folks on as customers, repeat customers and subscribers.

Whereas he from my point of view was more about not distracting or turning off your followers with information that is not beneficial to them.

If a rich person tells you constantly how many homes, cars and vacations they have, how is that helping me? How is that solving any of my problems?

Of course, if you are savvy with numbers then outside of having an instinct when you smell bullshit; you can not only smell it but prove it out.

On the other hand, you can use it for good; because you can teach folks the right from the wrong and provide them numbers that will help them along.

I never really looked at that way until recently; but again you live and you learn.

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Now, unlike when we are on HIVE and transparency is refreshing for those of us that ran into what was a fair amount of bullshit artists; there are still big time marketers that can tout their numbers because although they can pad the numbers to their advantage (legally) there were so many that you knew felt grimy.

I mean once one of the big timers get to a certain level things become public knowledge, so who is going to dispute that other than those who sit around and pick data apart and argue about it.

What is funny now is that one or twice a month I put out some numbers on my progress and sometimes my goals, although they can be found on the chain anyway.

But today, @taskmaster4450le on The Cryptomaniacs podcast mentioned how we need to seriously learn about DeFi. Why have I not? I have no excuse.

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Let's Gooooooooooooooooo!!!

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Thanks for bringing up the topic, Jimmy, so we could both get an awesome answer to the question about DEFI.
@metzli broke it down nicely.

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When I see too many numbers that need to be taken into account I just pretend that I got dizzy and don't feel too well! 😆

Voted on ListNerds!

LOL Happy Saturday @drlobes

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Because this is such an awesome post, here is a BBH Tip for you. . Keep up the fantastic work

I hope a lot of people read this post and understand what you are saying. You really need to think about the amount made in the specified time frame stated in ads. How likely is it? Also, that represents the gross amount what was the net?

So much maaaaath lol

Thanks Bob!

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Great advice Jimmy! All the numbers are on the chain and we need to get on top of this Defi thing! Grind mode activated!

Thanks Steve!

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I came here thinking this was a different kind of post, but liked your message anyway.

Here on HIVE it is a little bit different to post your numbers because we like to have savers clubs, and posting on places like leofinance, there is always someone who wants to read about your HIVE growth and how it is working for you.

Still though, its not quite the same as saying "I make this much money so work with me" - basically, I agree with your post.

The numbers I thought I was going to find was average open rates of emails, how many people you "should" have on your email list according to your goal, a good number of "quality" followers, etc. And, if you ever want to write that article, I will read it. lol

As far as "learning DeFi" goes

You are already doing "it."

DeFi is simply Decentralized Financed.

You invest in Hive? You know Defi

You Know about Hive Engine Tokens? You know about DeFi

Have you heard of income generating tokens (like SPI or Bro-Coin)? You know DeFi.

Of course, your learning can go deeper and go into liquidity pools and using different chains etc etc.

But just like math is counting. Having a Blog Account is Defi.

We all know how intricate running a Hive Accounts is (payouts, cost of listnerds, Hive Engine accounts, etc) - so yes, keep learning, but yes, be aware that you are already "learning DeFi"

That is very helpful, @metzli.
I have a block up about "DEFI" and tried to make it more complicated than it needs to be.
Thank you for breaking it down for us!
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You are welcome :)

Ahhh it’s comforting to know that at least I’m on the right track.

Instinctively to post about the broad aspects like you suggested above is what I have to get better at.

Thanks for the tip.

@metzli
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