Hive is really starting to shape up. As I ponder some of the developments taking place, we can see a foundation forming. Elon Musk asked where Web 3.0 is; he need look no further than Hive.
It is true that, at this moment, the offerings are still a bit sparse. However, that is likely to expand over the next few months. To me, this has Hive in the lead in terms of social media applications which will be available by the end of the year.
The other day we discussed an application being worked on that will bring increased content discovery to Hive along with possibly providing value to evergreen content. This is just another application that will stimulate engagement while giving content creators more options.
We can see how this last part is vital. Hive is laying the foundation for some powerful marketing tools that individuals can access. Since all are (or will) be tokenized, it is a Web 3.0 experience.
Social Media Transformation
When we think of the term social media, what comes to mind?
Basically we can sum it up as:
- YouTube
- Medium
- TikTok
There might be some others but that appears to cover the spectrum.
If we look closers, we can see long form content, microblogging, video creation, "communities" and quick videos. That is the essence of social media, also known as Web 2.0.
Hive is really starting to take this on. We are going to have to take some liberties with our presumptions regarding development but let us suppose the applications we discussed are out in the next few months. We will have much of the spectrum covered.
Here is what the offerings from Hive will look like at that time:
- Blogging through number front ends
- Microblogging
- Video Creation (3Speak)
- Communities
- Email Marketing (Listnerds)
These are tools that content creators can not only tap into but get rewarded for utilizing.
Marketing Content
If we take the approach as Hive is providing people with services to market their content, we can see a new framework forming.
Perhaps it is easiest to follow the path one could take.
A content creator writes an article using one of the Hive front ends. This is long form. Maybe it is specific to a particular tribe so that community is utilized.
Now our Hive marketing expert takes the article and sends it out on Listnerds. This opt in email program allows it to be sent to over 1,500. Some of those are people who are active on Hive and actually click through to the article. A bit of engagement ensues from there.
Of course, one is remiss if not sending the content out on the microblogging platform. So the link with a short note is posted. Now we have three ways readers can come across the article, all on Hive.
The next step might be to make a video pertaining to the content in the article, with that being linked in that post. We are up to 4 ways the article can be found.
What is also interesting is that we already created three different links to the same article without any spamming or raiding people's comment sections with one's own links.
It is vital to mention one of the major benefits to this process. All of it takes place out of the same account. With Web 3.0, we are not looking at different accounts for each application.
One Hive accounts handles it all.
Enormous Traffic
Just think of the traffic that the abovementioned social media companies get. While we are not going to presume that Hive will match it, what we can say is the process just laid out will multiply things.
For example, how many people post something on Medium or Substack, then tweet it as well as putting it on Facebook? There is also a large percentage who do the same with their YouTube videos.
They are supporting 3 or 4 different platforms in this process but it gets the job done. With Hive, it not only is one account, the list of followers is the same. There is no need to build 3 or 4 different followings.
Here we are seeing a radical change. Of course, any new applications or front ends that come out in the future will be the same. After all, the database on Hive is decentralized, open for anyone to tap into.
This means that, with each new application added, the user experience only increases. The starting over, even if a new mega app hits the market, is removed. YouTubers are starting from scratch on TikTok. If this was Hive-based, one simply log into the new app and all the followers are there.
Rewarded Along The Way
Content creation and marketing is usually done with a purpose. In the end, there is an action that the individual wants people to take. Usually that is to buy something or send in money. After all, this is what marketing in the commercial world is all about.
Things take on a different meaning with Web 3.0. While some might still have products or services to promote, the simple fact of taking marketing actions can be rewarded.
Going back to our path laid out, the article can receive upvotes carrying base layer coins along with Layer 2 tokens. So the person can earn some Hive Power and community tokens.
After that, the individual can send out an email, earning the LISTNERD token. Of course, using microblogging has the potential to get a couple tokens.
Finally, make the video and the process starts all over again.
People often pay to have marketing done for them. Now, all can be paid to market their own stuff.
That is the value of a reward system that keeps building layers. It is also one of the things that makes Hive so powerful. We often talk about the organic system. No matter how big and strong a tree is, if it is alone in a field, there isn't much to it. A forest, however, that grows organically, offers an alternate scenario. The intertwining of the different components means they are all linked. In short, the sum is greater than the sum of the parts.
We see this forming with Hive social media. While nothing is coming close to even the second or third tier social media apps, we can see how the totality of what is being designed carries enormous power.
What was described here does not exist on Web 2.0. It is a fractured, siloed system meant to benefit the companies controlling them.
It should be evident as the offerings on Hive start to fill in, the value is growing exponentially since all applications leverage against each other.
For all the talk in the blockchain and cryptocurrency world, where else is something like this forming?
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