Many on Hive are upset that the ecosystem doesn't get more publicity. They feel that more needs to be done to bring people here. Of course, this makes one wonder what the motivation is. Most likely, it is to the price of the $HIVE coin will go up. Within cryptocurrency, this is usually somewhere high on the list.
This is the mentality of market players. Their goal is simply to see prices move higher, regardless of what causes it. In addition, the long term implications are rarely considered.
Those with a business mindset know how the exact opposite is true. One rule thing about great marketing is the fact it will bankrupt a company with a crappy product. Bringing a lot of people to something that is substandard is only going to turn people away. In many instances, there is only one shot.
Here is where flying under the radar is an advantage. During this period, issues can be addressed and resolved. It is now most business approach things. They handle problems during their growth years. Often, this is done outside the view of the public, customers, and even most employees.
If we look at some of the largest corporations, do we know some of the early issues? Perhaps, like with Apple, it came out years later but, at the time, few were aware of it. The company was able to grow and handle the issues that were cropping up. Naturally, for a company like that, we are decades passed that idea. Remember the antenna and maps problems? Those played out on the public stage.
Gaining Eyeballs
The idea is to gain eyeballs.
People want Hive to be in front of people simply so we get more attention to what we are doing. Unfortunately, we cannot limit which eyeballs take notice.
To illustrate, we will use Worldcoin. This came out with a not of publicity, being the innovation of Sam Altman, a well known figure in the technology space. Many on Hive would dream of a small percentage of that attention.
Here is the problem. Kenya has now suspended Worldcoin over privacy concerns. It is likely this is not going to be the last nation to take this approach.
When the public sees what is being done, all members can view it. This includes regulators, government officials, and people like Gary Gensler. Prying eyes can make on a target, which could be a hindrance to building.
The flipside is when being ignored, one can simply approach the business with the intention of building and growing. There could come a time where being on the radar occurs, but the time hidden is used to provide the foundation for the future.
This is what I believe Hive has to do.
We can create a list of different issues. The fact that some are glaring, such as a lack of smart contracts, has to be addressed.
Build Build Build
The world of business is building. This is especially true for technology.
Few really take the time to think about the advancements certain platforms made. We see to suffer a total focus upon the short term. This is true for going forward and looking back.
Just think of all the issues Apple had with the IPhone over the years. At the same time, compare today's model to the earlier ones. There is no difference.
In other words, to took a ton of development to get where they are now. It certainly helped that Apple was a 30 years old company and had a steady revenue flow when the IPhone came out. However, it was not always smooth sailing.
Elon Musk is getting a ton of attention for what is being done with Twitter (now X). This is playing out in the public, with hundreds of millions of eyes focused upon it. Every move is scrutinized.
At the core of what is being done is development. The people at X are having to build. Whether the goals they set down will be reached is debatable. What is not, however, is that to get there will require a lot of innovation, creation, and development.
Hive is the same way. If we are honest, most of the projects offer little to the end user. Hopefully, this will not be the case in a year or two. At the same time, there are scaling issues everywhere we look. Can the APIs handle a massive increase in traffic? What about the applications themselves? Will they crash if they get hit with large numbers? The blockchain can handle more transactions but how many?
The key is that, with each passing day, more is taking place. Coders at each level are producing more as compared to day before. If we step back on a quarterly basis, we can see how this changes things.
Some, including myself, believe there is some revolutionary technology being created here. We also have some advantages that other ecosystems do not have. These will be leveraged in the future, in my opinion, for greater gains.
The problem is many want it done now.
Another moment of honesty comes in when we admit Web 3.0 is not ready for the masses. There are still many barriers. One of the most notable is in regards to infrastructure. We are still lacking in this area.
Unfortunately, this is the development that is uninteresting, slow, and, quite frankly, generates little excitement even when completed. This is, nevertheless, a vital part of the process.
What this often means is develop protocols. Not exactly toe curling stuff but necessary to move forward.
Consider the fact that Hive still lacks a robust smart contract platform that any developer can tap into. This is 2023, 8 years after Ethereum, and this still does not exist. How can anyone say that Hive is ready for the masses?
It is fortunate there are a number of projects working on that. By my count, we have 3 different teams putting something together. Each have a different focus yet will provide developers with options.
This is all being done outside the focus of the masses. Even within cryptocurrency, Hive flies under the radar.
We ultimately can use this to our advantage. In the meantime, we keep building. Those who are approaching things with a business mindset will find their piece of the ecosystem benefits long term.
As for the near term, it is a grind. But then again, any business owner is well aware of that.
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