Fintech has been around for the best part of the last 3 decades and the world was betting on them to disrupt traditional institutions but that does not seem to be the case.
Sure, Fintech has made several contributions to the financial market and they are challenging banks in some areas but they haven't been able to challenge the core aspects of banking model - deposits and loans.
Deposits and loans - the key banking model
Fintech companies tried to take a share of deposits by offering high-yield saving accounts, and while that did have a localized effect, the main financial institutions survived this deposit flight and already reported recovery and projected to grow steadily over 2025.
Another area where fintech made a massive push to try and take customers from the big players was credit card lending. Robinhood, for example, launched its Gold card last year offering 3% cash back and they claim 2 million people are on the waitlist for this card. That's not something to look away from but, this number gets a lot less exciting when compared to the performance of the "big guys": mex opened 13 million new card accounts, Chase opened 10 million, Bank of America opened 4 million, and Wells Fargo opened 2.4 million.
The digital narrative
One of the strongest selling points of fintech was the digital/mobile narrative.
The idea was that since fintech was born in the digital era and most companies are available exclusively in digital format, they would provide much better UI/UX and, therefore, would be much more appealing to an ever-growing digital audience.
That may have been the case at first, but traditional banks had a lot of money at their disposal, which they used to catch up with fintech companies.
JPMorgan Chase reported 58 million active mobile users in Q4 2024, Bank of America 40 million, and Well Fargo 31 million. That's more than most fintech, with a few exceptions such as Cash App and Venmo.
It's not all bad news
Despite not being able to really "Move the needle" in key areas, fintech did accomplish a lot.
Fintech is doing pretty well in payments, where it loses only to JPMorgan. Small business loans are also promising as Square is already generating more small business loans than Chase and cross-border payments is also another area where fintech shines thanks to companies such as Wise and Remitly.
Final thoughts
In the 30 years fintech has been around, these companies achieved a lot and actively contributed to changing the landscape of the financial industry.
Many of them were able to survive beyond the startup stage and turned into unicorns that made a name for themselves.
However, a lot of people expected fintech would disrupt traditional banks, but that has yet to happen. Sure, banks were impacted by the rise of fintech and had to adapt to catch up with their more technological counterparts but they did adapt and, at least the big ones, continue to thrive and outperform fintech startups in all aspects except for a few areas where fintech seem to have solidified their leading position.
But will these companies setlle for the niches where they outperform banks or will they have another go at really disrupting the system? That remains to be seen.
Posted Using INLEO
