Hurray! The quest to double Hive's Userbase is gathering momentum and we're just a few days to roll out Hive Adoption Campaign which was one of the 5-tier marketing strategy designed and to be implemented by Leo. The Hive Adoption Campaign became a marketing model to reckon with after the huge success of the first leo Adoption Campaignearlier in May. I tag this enhanced edition as Leo Zealy 2.0.
The announcement of Hive Zealy Campaign billed to start on Monday, September 11, 2023 was one of the big unveilings in the last the last Leo AMA session. Adoption campaign constituted about 15% of the marketing budget as captured in the Leo DHF Proposal, notwithstanding, is designed to organically port many web2 users to Hive dapps and communities.
The success of the June's edition of Leo Adoption campaign which helped to boost the Leofinance active userbase to 1,300 was an eye opener to the potential of utilizing the strength of the present userbase of the Leo ecosystem to onboard new users. This model would be scaled to double the existing Hive userbase. The Leo adoption Campaign resulted in hundreds of thousands of views on Twitter, tens of thousands of views on Youtube, hundreds of clicks on Medium. Those were huge stats that had boosted the social profile of Leofinance and the users who participated as well.
Leveraging the Zealy platform's gamification revealed the strength of p2p strategies. The campaign was funded with a prize pool of $10,000 USD worth of $LEO token and 200,000 Hive Power delegation (worth about $54k). The campaign which was ran for 40 days meant that about $250 was committed daily to reward users to spread the news about LeoFinance. Compared with a daily budget of $75 is quite small but since it would run for at least a year shows a very cheap way to double the Hive userbase. Glad that Leo would fund another $75 to bring the daily budget for the campaign to $150.
We will match the DHF out of our own pocket - 50% of the Prize pool will be self-funded, and the other half from the DHF budget we're asking for. The expenses of running the campaigns and the man-hours to correctly onboard the new users will again come from our own pocket. We won't ask the DHF to fund our payroll for these campaigns.
A recent socialmedia growth guide by @Leofinance is already an eye-opener to how Hive users would be able to maximize their web2 social fronts like X (Twitter), Youtube, Tiktok, Instagram, to their best advantage to spread the news about Hive and Hive projects while also building a formidable social media presence.
The marketing proposal captured that Zealy campaigns would be a monthly initiative where Hive users would be rewarded for their promotion efforts to onboard new users, and is by far a very cheap cost per user onboarded. This campaign would boost user engagement on Hive as well as improve the web2 KPIs of Hive users. The campaign would also serve as a retention funnel for new participants who would be using some Hive dapps for the first time in the course of undertaking the campaign tasks.
Are you Ready?
Thumbs up to @underlock, @nonsowrites and @lipe100dedos whose exceptional performance made the first Zealy campaign a huge success and competitive. They've got to share their strategies with us as we prepare for this second and bigger adoption campaign for Hive. It's time to get fingers ready and thoughts cleared so as to send in quality microblogs that would stir engagements on Hive.
Thanks to the Leo devs for giving us a live engagement leaderboard that would be used to track daily, weekly and monthly activities on chain as we combat in engagement. It's time too to revive the armies and get the communities more active than ever as we all push for the top spots while organically bringing the masses to the Hive blockchain.
Some Hive users were able to send in at least 5,000 comments into the blockchain in 40 days and this time such stats would be broken and on a long term basis as long as the Leo DHF proposal remains funded. It sure promises to be another exciting engaging moments on Hive.
Who is prepared for a superlative performance in the Leo Zealy campaign 2.0?
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