This strategy will increase your WhatsApp status views and lead to more sales. Also, this strategy can be applied to all forms of social media organic advertisement. But unlike other forms of social media advertisements, advertising on your WhatsApp status gives you the ability to properly control people’s attention.
WhatsApp status is more private than other social media timelines. This is because before they can see the next person’s status, they must first consume your status unless they click off to view another status. And clicking off is very unlikely if you can keep them interested in your next status, which is what I explained here. Before you start advertising on your status, you must first think of your audience—those who have been viewing your status. Their interest is paramount because you want to first grab their attention with their interest before selling. This is what I call "Socia-vertising." I've extensively taught on this idea, which combines social psychology, social interactions, and advertising principles.
Your status needs to be social enough for them to desire to proceed to the next slide. This will give you the result you’re looking for. Here’s How to Advertise Your Business on WhatsApp Status:
Educational/Entertaining Content (Hook Attention Grabber):
The first step is to provide your viewers with educational or entertaining content. Any content that aligns greatly with their interest will hook them to your status. Once they have consumed the first content, unconsciously, they will hope to see more content of that nature in the next slide.
Educational/Entertaining Content (More Hypnotic than 1):
Your next status slide should contain similar content, but the content in the next slide should be more engaging and hypnotic than the first one you showed them. You want something to keep them even more attached and wanting more from you. At this juncture, they will be glued to the next thing, with their dopamine higher than normal. Take that opportunity to preach the gospel of your business in the next slide.
Product/Offer (Display What You Want to Sell):
Remember that they are still very excited having seen more lovable content in slide two. Now, in slide three, advertise your product/service in that status. At this juncture, some will feel discouraged because they didn’t see what they expected to see, but they will still be hopeful that they will see it after now. They’ll unconsciously think, perhaps the Educational/Entertainment Content is after this one. Use that opportunity to fulfill their thoughts by putting up the exact kind of content they were expecting to see in the next slide.
Educational/Entertaining Content:
Because you’ve fulfilled their desire once again, their hormones will be excited. Use that to show them another ad in the next status slide.
Product/Offer (Display What You Want to Sell):
Again, because you’ve shown exciting content after the boring ad before, they will hold tight to the next page to see another exciting content. Fulfill their desire in the next slide by putting up another engaging content.
Educational/Entertaining Content:
At this point, they think the next thing would be an ad; disappoint them by showing another interesting content.
Educational/Entertaining Content:
At this point, they are beginning to get bored. You’ve played a lot of tricks on their minds. They have other things calling for their attention – they also want to check out the status of other people on WhatsApp. They can hardly go beyond the 7th slide. The success of your advert on WhatsApp status is directly tied to your ability to sustain their attention until they see your ads in subsequent slides.
Of course, when showing them ads, ensure the advert is something that they love and probably related to the entertaining/educational content you put out there. For instance, if the first contents you put out before the ad deal with ‘Make money,’ the product/service you should consider advertising after them should be about money. This is not a hard and fast rule. Follow this strictly, and you’ll see the difference.
