Today I tell the story of how my platform Unlock Your Sound got started, how it got here, and where it's going.
It started as a very broad concept. I had an abstract vision in mind but it’s taken years to refine and articulate it.
In the beginning, we were helping artists on an audio level. As we would work on their music, I would ask them what their goals and intentions were. Many of our clients didn't have a solid answer to this question. At best, they were going to upload the music to Soundcloud and post about it on Facebook.
It became clear to me that artists needed help organising these thoughts.
At the same time, DIY music distribution was emerging, but it was still a new concept to many. Some didn’t even know you could get on Spotify without a label! So I would help musicians through the process of distributing and releasing. And from there, the branding, through storytelling, to direct marketing.
