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Interestingly, Hill also played a pivotal role in popularizing another cherished marshmallow treat: the addition of marshmallows to hot chocolate. Her innovative ideas and marketing savvy facilitated the spread of these new culinary concepts, cementing their place in American dining traditions.
A Legacy of Flavor
Fast forward over a century, and we find ourselves still embracing both of these palatable pairings. The historical context behind the use of marshmallows on sweet potatoes not only highlights a clever marketing effort but also underscores the way food trends can evolve into beloved customs.
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The Sweet History of Marshmallows on Sweet Potatoes
When we think of culinary traditions, certain combinations come to mind as staples of comfort food. One such pairing that often sparks debate is the controversial topping of marshmallows on sweet potatoes. A recent poll reveals this topic remains divisive, with opinions nearly split down the middle. This prompts an intriguing question: when did this unique culinary practice originate?
The Origins in 1917
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The journey of marshmallows finding their way atop sweet potatoes can be traced back to the year 1917. It was during this time that a significant player in the marshmallow industry, Angelus Marshmallows, sought to increase its sales. In a strategic move, the company enlisted the expertise of Janet McKenzie Hill, the founder of the 'Boston Cooking School Magazine'.
The Marketing Campaign that Changed a Tradition
Hill was tasked with the creation of a recipe booklet aimed at promoting the versatile use of marshmallows. Among the various recipes she devised was one that paired sweet potatoes with marshmallows—a combination that would eventually become a holiday favorite.
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Despite the mixed opinions on this dish, one cannot deny that the combination has left a lasting mark on festive meals, particularly during holidays like Thanksgiving. The initial marketing campaign by Angelus Marshmallows has clearly left an indelible legacy, influencing food preferences for generations to come.
In conclusion, the next time you encounter sweet potatoes adorned with marshmallows, you’ll have a fascinating piece of culinary history to ponder—rooted in marketing ingenuity and creativity that has endured the test of time.