The importance of ownership has been on my mind lately. Especially with a whole lot of AI overreach happening these days. I mean how many long-time loyal customers did Adobe lose during their recent Photoshop TOS change?
https://x.com/Stretchedwiener/status/1798153619285708909
Plus the amount of anger and frustration was evident during their content overreach and their subsequent gaslighting as they walked back their terms of service.
We've seen it happen with Zoom before
https://www.axios.com/2023/08/09/zooms-terms-service-changes-ai-fears
and most reently with LinkedIn automatically opting in every single account into their generative AI training.
https://www.theregister.com/2024/09/19/linkedin_ai_data_access/
It's downright frustrating and it's easy to see this is only the beginning. So what's a creator to do?
That was the question I hoped to begin answering during the three day Creator Camp workshop I hosted this past weekend.
https://www.eventbrite.com/e/creator-camp-ii-own-your-content-registration-926752390347
Owned vs. Shared
One of they key pieces was shifting more of the content focus to owned spaces vs. shared (social media) spaces. So what are some examples of owned spaces?
- Websites/Blogs
- Podcasts
- Email lists/Newsletters
- Self-funded Communities
- Blockchain-Based Social Media/Communities
Creato or originate content on an owned space and then share to social media platforms.
Retraining Our Brain
To do this is a retraining of our brain. I'll bet most of us wake up, go to our phones and open up a social media app to catch up on what we missed while we were sleeping. We scroll, like, comment, and post. Or when we want to take a break or share something the first place we go is to X or Facebook or Instagram or YouTube, etc.
BUT, what if instead of going to shared places first, we go to our owned spaces first? Create original content on owned spaces and then go to traditional social media platforms to share what was created AND ONLY THEN scroll to catch up on what's going on in the world.
Think about how the focus is on your mission and the message you want to share with the world before getting lost in the endless scroll.
Walking The Talk
I'm doing that right here right now. I opened up Hive this morning, curated some content, and am now writing an original piece of content (this post) and will share it on traditional social afterward.
This is a retraining of my brain to begin to put ownership first. How will it turn out? Well, join me on the journey and lets retrain our brains for content ownership together.