Things that are difficult to do not many will be doing it. This does not mean they are rewarding or worth the effort to do. However what separates the people that achieve greatness and those who watch on the sidelines is because ones doing are pushing themselves to do so.
Push yourself, because no one else is going to do it.
That is a quote for life. No one is going to want you to be better if you yourself am not motivated to be better. The focus here is to work on yourself to be better each and everyday because you are the one that controls your own life.