It is a bit annoying to see the same name in the same niche... I have no idea about this "lawyerish" stuff, but I know that we have some Hivers who have a lot of experience in that field... So, I will tag two guys who could take a look at this... @apshamilton and @brianoflondon!
I have picked this post on behalf of the @OurPick project which will be highlighted in the next post!
Andrew would speak with more authority but my understanding is that partly because Hive is a common word and also because there's been no formal registration of a trademark, there's not much to sue over here.
As @coininstant points out, the name collision we had with Hive Blockchain (a public company in Canada) left them wondering where to even send a cease and desist letter too.
Hive Social the app are in a worse position than we are with the name collision. I would probably be enough to mean they'd have a tough time raising VC money and they'd have no hope of acting against our decentralised system.
Besides which, Hive Social is just a couple of people with no significant funding so I'd rather keep our focus on suing where the money is... Meta and Google as @apshamilton and I continue to do.