HIVE Could Use A Reader Focused News Website | Implementation Ideas Included

in #technology10 days ago

I was gathering some feedback on How to Give HIVE α Against Other Blogging Platforms because I am a stakeholder and consider HIVE to be the best platform to provide a decentralized social media for the world. There have been many competitors and outside of forks, I did not even got into them. We have a great system built for censorship resistant publishing with cryptocurrency rewards attached. Everyone begins monetized without the need for KYC or bank accounts.

The Best Feedback Came from @xplosive

>  We have to improve the user experience of being a content creator on HIVE. 

And this would start by bringing real content consumers.

The current ratio is somewhere around 90% content creators, and 10% content consumers. Ideally there should be more content consumers than content creators.

The opposite ratio is leading to what we see nowadays on Hive.

Most people are focusing on posting, and the most of the blog posts are ignored/overlooked.

>  The argument that centralized social media doesn't pay its users does not mean a lot to most users. 

And its even false too. Because Blogger (Google) pay many of its users. YouTube (also Google) too.

And the Hive blockchain is also centralised in its own way.

>  We have extremely high censorship resistance. 

Honestly speaking, not really.

It takes only one person with higher amount of Hive power to downvote someone's posts to zero, and the reputation of a user below zero, and after that (or maybe even sooner), their posts will even become automatically hidden due to low ratings.

And there are downvote trails too, where people blindly (automatically) downvote posts/comments without even actually seeing them (and they do the opposite too by doing the same with upvoting). This can quickly and easily boost the above mentioned process.

Of course they cannot delete the posts on the blockchain level, but if they reduce its visibility on the front ends, then the chances to reach actual readers and real audience is very low.

And this often reduce someone's mood to write anything.

And another thing.

I read this from someone else in the recent past. That the people are afraid to comment, because they fear that they say something wrong.

Not necessarily technically, but if the users are actually afraid to comment, then the censorship actually works. The people censor themselves in this case by their own fears, but still.

There are many things to talk about in this aspect. We could write an entire book about this.

We Need A Reader Focused Front End

The above screenshot is from the bottom of @coingecko website. You can click "See More News" to find news on a website built primarily for readers. It has articles from many websites and should not be impossible to have our own articles published if a specialized and curated front end was created. HIVE has the content creators necessary to produce high quality articles.

What Works Has Been Figured Out

What is left for us to do is figuring out the implementation + selecting the articles to feature. HIVE has many curation projects and they could come together to share the best content they have come across. There are no new innovations needed. Take a look at the following examples:

I remember @leofinance having a similar looking page a long time ago before we made Threads into the central feature. I do think it was a good choice at the time because we have finally arrived at an almost feature complete Twitter clone running on blockchain. This is not something most "SocialFi" projects can claim to do. In fact, I would say that most SocialFi projects are either a result of some grifters trying to make quick money or a result of misguided efforts.

HIVE front ends have done some amazing work compared to everyone else. That is no excuse to not do better. In this case, better means an expansion of what we do rather than an improvement. We need to replicate the exact experience billions of users have when getting their news/education.

Ads Will Pay for Operations

There are thousands of news website that manage to operate at least a few years. They have to pay for the content creators. All the systems regarding ads and monetization have been studied for decades and refined over time. When HIVEnews.io (or whatever the name is going to be) is launched, the creators could simply pay a portion of their profits to the authors.

I do not think there should be any mention of earnings from the articles. Everything should look like any traditional news website or blog with some HIVE branding. If the team has their own Token such as $LEO, there could be some limited branding of that with a link to INLEO website. When paying for the users, the payment could come in the form of staked $LEO (or any other Token).

HIVE Needs Monetized Readers

We do not have to depend on these readers and we do not need to invade their privacy. All we need to do is source the best authors and articles on HIVE and serve them to readers in a format they are familiar with and show them some ads if they are not using Brave Browser or an adblocker. This is an easy opportunity at our hand that can operate sustainably and bring outside money into HIVE without asking anyone to pay directly.

If @leofinance team has their old code, they might be able to get a head start on developing a website that can bring in recurring readers and be far more successful than LeoPedia.

Posted Using InLeo Alpha

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I think that it's a great idea.

  1. It's a project that could actually generate profit as ad revenue is included.

  2. It appeals to ordinary users who just want to browse the web and don't want to learn about every single blockchain out there.

These ideas are much more what we need to see built on hive.

Thank you for the comment. I do think that we are leaving a great deal of money on the table my not bringing in money from the outside. We don't even have to fund Google by using their ad services. We can build our own ad network to support ourselves. @leofinance is already working on a version of decentralized ads on HIVE:

https://docs.inleo.io/the-leo-token-economy/value-capture/ad-platform

yep the key is that these ad networks don’t work for us

We tried using Adsense, Coinzilla and other networks in the past and they simply didn’t pay us what we’re worth in terms of traffic

This is when I decided to ditch all of them and build our own ad network from scratch

INLEO’s ad network will be extremely lucrative for the LEO token economy and be a bid-based, unique design approach like Facebook Ad Manager

News front end + INLEO ads should make an excellent combo then! I'm very excited to see them launch Soon™. Having an in house system makes sure than nobody can cut us off of advertising revenue.

I don’t think a separate frontend is needed

Instead, we’ll make the articles section of INLEO vastly better

If you have more design ideas, feel free to make some mockups and/or suggestions using #feedback threads

I’ll be watching there 🦁

This is the best news I heard today. I didn't think of revamping the articles section at all. That is a very smart move. Those who want the regular experience can simply use any of the other front ends. Patiently waiting for this upgrade (and LEO revenue).

yes! Got some big plans for it

Stay tuned ;)

That's an interesting point. Consuming content is not really incentivized on Hive, in any way, monetarily or as a trend. We have the emphasis on content creation, curation of content, and eventually, engagement. We can have many readers that just want to read, if it's something that interests them, without doing any of the additional actions (voting or commenting), particularly when readers come from outside Hive.

We can have many readers that just want to read

Social media aspects become an obstacle for this. Facebook has almost all the features of Instagram. Yet millions of users would choose Instagram over Facebook in a heartbeat. Depending on the audience, less is definitely more.

Another important factor is having the content curated and filtered. There is a large variance in the quality of content.

Content discovery has always been a problem on Hive. Since you brought up Leo in your post, I remember on Leo, when they had the curated front page, the problem was sometimes to manually curate the posts on the front page (to update it).

I think in the end this touches on a sensitive subject for the HIVE ecosystem: ad revenues.

In the end the content creators on the platform are small time content creators compared to the big ones on other platforms, and noe nof the big ones are going to move to HIVE, a platform without ad revenues and with very little overlap between their existing followers and the stake holders on the platform.

Want more content consumers, get in the big content creators. Want the big content creators, get some kind of cross-frontend opt-in advertising set up on HIVE. I tried to make a start at something like that back in '19 but it got muched up between all of the drama from that time, and when HIVE happened, both the domain and the token name (that got stranded on the STEEM side of hiveengine anyway) just werent a match for anything anymore.

There are many in the community with strong feelings against any kind of advertising on HIVE, and I'm absolutely not going to restart anything myself, but I'm available for insights if anyone wants to start something.

Great to hear your feedback! There are some very opinionated people on HIVE that is against many things that could benefit HIVE. Solo projects have very little chance of getting noticed unless you are already well known and well capitalized.

I'm both sad and happy to hear there was a plan to implement an ad supported front end. You were years ahead of me. On the other hand, it sucks to hear it going nowhere. The best way to make a news front end work is by collaborating with an existing team and making sure the project can be sustainable without DHF or other donations.

Ask around on Discord to see if any developers are interested in trying this out. There are few projects with an existing Token. Alternatively we can reward content creators with HIVE. You have more credibility than I do. There must be at least a few who would take this idea seriously.