We know that Hive has already set the stage for everyone ready to innovate and bring more value on board. There is no need to start from scratch when so much has already been built. This is one of the greatest aspects of Hive and a key reason why the masses should consider exploring it.
Unfortunately, many of these value propositions have yet to reach the mainstream, where people are truly seeking opportunities. For this reason, I believe marketing should always be a priority in any endeavor powered by Hive.
What we share, how we share it, where we share it, and who our target audience is matter greatly. With the right strategy, we can maximize the benefits of our marketing efforts.
Since embarking on the Hive Empowers Communities projects in Ghana, marketing efforts aimed at educating, informing, and spreading awareness about Hive have remained a central focus. While the project is providing free water, it also serves as a vehicle to market Hive's potential to change lives in the real world.
Wherever we have the platform to speak about Hive and how it empowers communities by providing access to potable water, we cannot afford to overlook it. Our efforts have gone beyond just raising awareness in local communities; we are reaching out to people across Ghana and beyond.
The various links shared here are some of the online news networks that helped amplify our marketing efforts during the launch of the 17th Borehole. We’ve engaged several of them to highlight Hive's impact and are eager to continue sharing this message on international platforms.
