"It's not eye-catching!"

in #seriously3 years ago

I took on a customer who uses MailChimp to send out their Newsletter, or should I say, they send over what they want in the Newsletter I just have to add it to a template they already have. "Sounds like money for old rope Pete?" I hear you ask, but there's one issue. Mailchimp's Templates are not interchangeable, so whichever base template you choose, you're kind of stuck with it unless you want to create a new one all over again. The templates are based on blocks, and you choose the column type you want, which in this case is 1+2+1

What that means is you can have as many blocks in the single column, it's drag & drop, Block 1 Header Block 2, in this case, a picture. Blocks 3 & 4 are, in fact, single column, but the block will split into two. After block four, there is, in fact, [a single] two columns row, but the original creator chose not to use it. Blocks 5, 6 and 7 should be pretty self-obvious; however, take note of the green footer.

The problem with this is when the text is added, if the number of words is not equal or a line is in all caps, the buttons are then not horizontally aligned. Now I can manipulate it via HTML in the source view, but it's horrible and a lot of work, so I decided to create my own using a different base template that is 1+2+1+2.

Given the buttons would now be in a row of their own, this would mean it was irrelevant how much or what sizes the texts were the buttons would always be horizontally aligned. Perfect! until I came to the footer. As I said, MailChimp has this insane idea of making the basics of each template different, what I mean is, items you have on one template you can't have on another, which in my opinion is insane! and so the original template has the ability to manipulate the colour however the template I create does not have that capability or at least not in the same style as the original. I contacted my customer and said: "Hey, Samantha, I'm having a real nightmare with your template, so I created a new one. The only problem is I cannot reproduce the green block at the bottom, which is the only difference you can see between the two. I'll send you over the one I created, and let me know what you think."

About twenty minutes later, I had this response: "Hi Pete, the one you created is not really eye-catching! Can we stick with the original one please?"

They both look 99% the same! How can my one not be "Eye-Catching"?


My actual name is Pete. Here is why I have the username dickturpin.


You can also find me on Social Media

https://mastodon.org.uk/@dick_turpin
https://castlecannon.house/profile/srednivashtar
https://twitter.com/dick_turpin
https://www.facebook.com/peter.cannon3

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons Licence
License explained: Examples
Create your license: Choose

Podcaster. FOSS, Linux & Creative Commons Advocate.

"Be who you are and say what you feel because those who mind don't matter and those who matter don't mind."
Sort:  


The rewards earned on this comment will go directly to the person sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.

Of course emails should really just be plain text :) I've no idea about this sort of thing, but it looks like a pain. That's why you get paid the megabucks. If it was fun then it wouldn't be work.

!PIZZA

You'd be gobsmacked at the amount of business they get from that email Newsletter. Don't let anyone tell you times are hard and there's no money about.

I get plenty of email marketing stuff, but I expect it's used a lot between businesses.

Have you seen this? I haven't fully understood it, but @jongolson is behind it and I heard him talk about it on his podcast.

!BEER

Yeah, saw it a couple of weeks ago. I told @unklebonehead about it and suggested he talked about it on his podcast (Are they the same?) I'm not sure how they plan for that to work? If they plan to email Hive users well isn't that Hive anyway? And if they plan to email people outside of Hive how will that generate revenue because the recipients will not be Hive members?

I checked out listener's awhile back. Before you told me about them. I didn't really understand it other than it's geared towards internet marketers. Which is something I do not get into. I'm not into or ever will be able to understand all the different tricks to make it work.

Nothing I am remotely interested in.

He must have a different podcast. I am unclear on the economics of Listnerd. Maybe it's like accepting ads in Brave and getting paid for it. We need such schemes to reach beyond the current Hive users.

Anyway, I verified another UK business trying Hive today. Wanted to be sure it really was them before giving any support. I've seen a few posting here, but they need to gain a following to get anywhere.


Hey @dickturpin, here is a little bit of BEER from @steevc for you. Enjoy it!

Learn how to earn FREE BEER each day by staking your BEER.

PIZZA!

PIZZA Holders sent $PIZZA tips in this post's comments:
@steevc(2/5) tipped @dickturpin (x1)

Please vote for pizza.witness!

Hi @dickturpin,
Thank you for participating in the #teamuk curated tag. We have upvoted your quality content.
For more information visit our discord https://discord.gg/8CVx2Am