📙 'The E-Myth Revisited' by Michael Gerber
Why most small businesses don't work and what to do about it
Ah, the entrepreneurial journey. Where to start? I can barely spell it let alone act it out in the real world, and that's the same with many who attempt this crazy endeavour.
This book gives a great angle and on it all and will help guide the budding business owner to a more enjoyable and fruitful experience…
The 'E' if you haven't guessed stands for 'entrepreneur' and the myth is perhaps what we've been taught and/or what we believe about the word and its implications.
Gerber initially wrote The E-Myth back in 1986 and Revisited came out a few years later which they have updated every few years. He founded his company E-Myth Worldwide in 1977 so this book distills a lot of his wisdom working with people over the years.
Gives some great strategies and well worth a read!