Week 10 Response: The spread of misinformation on Facebook

in #week-103 years ago

@moneybagley
Are there any other companies that try to do this sort of “mind control”? If so, how do they go about it?

Companies for decades have used “mind control” in order to persuade their consumers into doing what benefits them. In the past, it had mainly only gone as far as advertising, but in recent years it has become more apparent and overreaching. Meta or Facebook has been under fire in recent years for pushing or allowing for false information to be spread on their platform, while simultaneously censoring other information. In 2019, Mark Zuckerberg was questioned by the U.S. House of Congress over false information spread on its platform. Members of the house pointed out how fake election days were being posted and spread along with incorrect voting sites. Not only that, but what is now known as the “Cambridge-Analytica Scandal” is a massive data breach where the personal data from over 87 million Facebooks members was given to Cambridge Analytica (which is a political data-analytics firm). The data breach resulted in targeted political ads targeting millions of people.
As Robert Epstein mentions in his presentation, people are simply easily swayed. With such large numbers of people being reached and targeted to produce the desired outcome.

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