I've been part of Hive for around 6.5 years. Those who know me and have had conversations with me, know that I've been obsessed with use cases that would bring value to users, thinking of ways to get adopted, and achieving mass adoption.
The first year of my Hive life I approach these topics from a rookie perspective, not knowing how Blockchain works or the actual foundations of Crypto. I was learning while writing about traveling. My ideas were not feasible because I lacked understanding.
The next two years, after becoming an expert on the social side of Hive and while being half of OCD-witness, I approached these topics by using my marketing skills and business skills. My ideas weren't feasible because we lacked funding and the development knowledge.
In the fourth year, after the Justin takeover and Covid bananas, I took a break from thinking Hive 24/7 and stepped back a bit and remained on the sidelines as a community member, not a community builder. I used this time to learn and improve myself.
The next two years spent them learning how2code, and deep diving on economics, finance, crypto, blockchain and game theory. I am far from being an expert but I am getting there. I still think of ways to approach the topics at hand, but I no longer do it from one perspective, I believe I now have the whole package (if that even is a thing) both in skillset and knowledge to tackle them correctly.
This year, everything is aligning. I've been working on @leofinance for a while now, I understand Hive in the back, the front and the community side, I have the cryptospace knowledge, we have the DHF funding, we've been making connections for a while now, we know marketing, and we have the biggest and most committed community in Hive, which is the biggest and most committed community in web3.
It's all aligned, and it shows.
Is this the way to go?
Yesterday, @breads on Hive, @breads_eth on X, hosted a space.
He mentioned Leo a few times. Organically, not shily, he knows his audience and he knows the drill. Shill and go downhill <- just made that up.
We made a Threadcast for him. He was supposed to do it himself but apparently there is something wrong with his account. I have no idea what it is but I'm having a call with him today to sort this out so he can be active here.
- More than 600 people joined live, this number will only go up as days go by.
- 180 listeners at peak audience. This is huge for Crypto X.
- 1300 replies in the Threadcast with no bugs in sight.
- A little bit of Ad Revenue for $LEO
Adoption has to start somewhere
Maybe we've been trying to bring in the masses the wrong way?
Probably our execution has not been optimal?
Perhaps we just don't have good luck.
I'm talking about Hive as a whole.
Why are we not getting adopted?
I think it's just a matter of time, and adoption has to start somewhere. I am a strong proponent that a successful marketing strategy for Hive relies on the dapps and not the Tech or the Blockchain. We've tried this for many, many years and apparently it hasn't worked for whatever reasons.
Adoption lies in dApps marketing correctly, to the right target audiences, using the appropriate tools, and leveraging the space to our advantage.
This is one of them.
Listen to the Space by @breads
If you want to get involved in the outreach initiatives to promote Hive and compete for a $5,000 prize pool, join this community
