Just the other day I was reading about the Cosmos ecosystem and the fact that it's lacking a face, a central figure, a spokesperson with a crazy amount of followers across social media, a guy that is respected and followed on other networks and in the whole industry as well.
This got me thinking, does a chain need to have The Guy? What are the advantages or disadvantages of having one for a chain and its brand associated with this single dude?
First, let's find out which sort of guys are out there and which chains are doing it without The Guy.
Popular Chains That Have The Guy
The CARDANO blockchain is heavily associated with its founder, Charles Hoskinson, who was also one of the co-founders of Ethereum before starting Cardano back in 2015. Hoskinson is a very outspoken guy in the industry often speaking for Africa and commenting on the future of blockchain technology. Good guy.
TRON has The Guy who often seems to be all over places. Justin Sun is known for his aggressive marketing tactics and controversial (marketing) schemes. Bid $4.6 million to have lunch with Warren Buffett but folded. Ate an expensive banana instead.
ETHEREUM is the most well-known blockchain (after Bitcoin) and has probably the best-known character as the key figure. Unlike many other more flashy guys, Vitalik Buterin is more of a low-key guy who focuses on talking about tech. However, is sometimes seen shilling coins on social media.
Bad Guys
Co-founder of the Terraform Labs, Do Kwon was the face of Luna which crashed in May 2022 causing a loss of $40 billion to investors. Kwon’s aggressive online persona and dismissive attitude toward critics, often calling them “poor” or “clowns,” further fueled backlash after the collapse. Not actually sure where he is now and where he will face criminal charges but not a good guy.
SBF. Not a face of a blockchain but a founder of one of the largest exchanges - FTX. Sam Bankman-Fried was all over crypto media at some point. Everyone was talking about him and everyone was talking about him after the FTX collapse but not in a good way. Among other things, he used customer assets to cover Alameda's losses and now sits in jail.
Chains Without The Visible Guy
BITCOIN. Yeah, I know. In a way, Bitcoin does have the Guy, or should I say, THE Guy - Satoshi Nakamoto. This is obviously the most intriguing story in the crypto space. Nobody really knows who Satoshi was or if there was a bunch of guys behind the most famous cryptocurrency.
Some chains might have a guy but he or she isn't that outspoken so I cannot name them. For example, does Avalanche or Injective have a key figure? Maybe they have one but they've chosen to remain more quiet and let the tech speak for itself.
I think Solana has a guy. Anatoly, something?
Are Chains Without The Guy a True Example of Decentralization?
Hive has no guy. Many Hive maxis probably feel this is a good thing, showing how decentralized Hive is compared to many other ecosystems. However, perhaps this is also one reason Hive has been stalling as a chain since the visibility across the internet is so fragmented. There is no single Hive spokesperson who would stand up for the chain on a stormy day.
When retail, or no-coiners, finally take the step toward the unknown, they want to see faces. Nothing takes the uncertainty away faster than a friendly face, a person who we can trust and identify with. We know that the most decentralized platforms are probably the safest ones in many senses but I was thinking, does someone who's new to crypto see it that way?
Think about it. You've just entered the space and been introduced to a platform that instead of having a single central figure, has many OG users behind obscure nicknames and NFT profile pictures, all wanting to take your hand and guide you in a certain direction.
The very nature of a decentralized platform may come as a shock to many newcomers and present itself as somewhat shady to say at least. I mean, it's not that different from the darkest corners of the web such as TOR networks where everyone's identity is hidden.
We, who have been active on Hive for a while are used to it but for a newcomer, this might be if not scary but a little turn-off maybe.
My Favorite Guy
In conclusion, there are good guys, bad guys, and chains with many non-visible guys. Does it matter though?
It's the same thing in "the real world". There are many companies without a visible guy as well. I mean, do you follow the CEO of Coca-Cola on social media? I don't even know who he or she is.
Then there's of course one of the most famous IRL Guys - Elon Musk. We happily use his X platform and many even idolize him to a crazy extent even though he is clearly a narcissistic sociopath.
The Guy I like is Changpeng Zhao or in short, CZ. The (former) face of Binance has smart, casual notions across social media that appeal to me. I don't know, he just seems like an honest decent guy and I don't even know why he was jailed in the first place.
What do you think? Do networks need to have The Guy or are they better without? Would $TRON really be at the 11th spot on CoinGecko without Justin Sun's aggressive tactics?
Leave a comment and thank you for reading!
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DISCLAIMERS:
This is NOT financial advice.
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