Clássico do fim de ano, o comercial de Natal da Coca-Cola parece ter chegado com um gosto amargo para boa parte dos consumidores em 2024. Neste ano, o popular vídeo da campanha foi feito com o uso de IA Generativa.
#technology #cocacola #ai #hivebr
De acordo com o Independent, a recriação de 15 segundos do famoso anúncio “Holidays are Coming” é o primeiro uso de IA generativa pela empresa em uma campanha de Natal na TV. Veja o resultado na publicação abaixo:
Após a divulgação, muitos usuários usaram as redes sociais para demonstrar insatisfação com o uso de IA Generativa. Alguns consumidores criticaram o clipe da marca de bebidas, com comentários como “lixo”, “feio” e “preguiçoso”.
This is the future. A lot of people hated the ad but it will only get batter with time.
Well, these bitter people have no idea that the future has arrived and a new era is before our eyes.
I just wonder what these videos will be like in 5 or 10 years.
They will be as good or better than the ones we see today. Video is a harder media to deal with but we are seeing improvement.
Remember image generation about a year ago? Notice how much that improved.
Yes, the change was that significant. The cool thing is that the trend is to improve even more.
I also remember videos made by AI in the past. Hands and heads were disproportionate to the body and look how we are today.
Things will actually get even better.
The Will Smith eating spaghetti a few years ago was classic. It also shows how poor the technology was.
Give it another year and online ads generated by AI will be commonplace.
Yes it is true. I think this is already a classic.
Now the "job" of some people from now on is to try to figure out whether or not a video was made by AI
In a few years, it will not matter.
Do you figure out of a calculation of a number online was done by a computer or an individual?
Is Khal or someone from the Leo team counting up the votes on each post and changing the number or does the computer do it?
Javier Meza, diretor de marketing da Coca-Cola para a UE, disse que a marca estava se adaptando aos “tempos de hoje” ao incorporar IA.