根據人力銀行在2023年的統計，有超過七成一的人對創業超有興趣，而這群人中，有一半還在考慮要不要開始，佔了百分之五十二點九，已經踏出創業第一步的佔了百分之十八點一，比去年的百分之六十二還多，另外，也有百分之十四點八承認曾經試過，但失敗收攤，還有百分之十四點二根本就對創業沒興趣。
為什麼人們會想創業呢？人力銀行的調查報告也指出，主要原因有薪水太低及想增加收入，佔了百分之五十一點八，副業投資及個人興趣，是次要原因，追求工作與生活平衡是第三個原因，而預計創業的行業以小吃、飲料及網拍為主流，總共佔了快達百分之八十。
和朋友去今年的創業加盟展殺殺時間，順便做市場調查，看到了不少好玩的商品，除了一些耳熟能詳的品牌，如早午餐優質品牌拉亞漢堡及知名手搖飲料店珍煮丹TRUEDAN等，前陣子上新聞的 YiguoRamen24H 異國無人拉麵店也有現場展示，無人拉麵店近來越來越多間，泡麵種類多，有韓國、日本，東南亞、馬來西亞，可加火鍋料，及免費蔬菜吧及飲料吧，蠻受喜歡嘗鮮的年輕人歡迎，您們可能不清楚，要開一家店的話，人力成本佔了一家店成本的一半左右，所以，無人商店是很明顯的趨勢，因為可以節省人力成本，是不少人的創業副業首選，但是少了人事成本，卻會增加維運成本，這就是創業者自己要做的功課啦。
在現場手搖飲料店的攤位特別多，而且攤位也較大，市場謠傳，手搖飲料店因為利潤高，技術門檻低，很容易就可以上手甚至獲利，所以，很多年輕人開第一家店時，都選擇開手搖飲料店，就連很多藝人明星，都曾經開過手搖飲料店，藝人陳零九創辦的Nine_tea九茶品牌，飲料口味都結合狼人殺遊戲角色，像是女巫奶茶或青春騎士等，女巫奶茶分別有毒藥款及解藥款兩種口味，很呼應狼人殺遊戲，但是八個月後，宣布停業，之前有和朋友閒聊加盟飲料店的事情，他也提到，假如前兩年沒有辦法回本的話，基本上就是準備賠錢收場，不是不能做，但是很難做長久，看來，創業的水很深啊。
According to the job bank's 2023 statistics, over 71% of people are super keen on entrepreneurship. Among this group, about half are still debating whether to dive in, making up 52.9%, while 18.1% have already taken the plunge, which is more than the 62% from last year. Additionally, 14.8% admitted to trying and failing, while 14.2% simply aren't interested in entrepreneurship at all.
So, why the entrepreneurial itch? The job bank's report points out that the main reasons include low salaries and the desire to boost income, accounting for 51.8%. Side investments and personal interests come next, with achieving work-life balance being the third reason. And as for the industries folks are eyeing for their startups, food, beverages, and online retail dominate, making up a whopping 80%.
I hit up this year's franchise expo with friends to kill some time and do a bit of market research. We spotted plenty of cool products there, including some well-known brands like the quality breakfast joint Laya Burgers and the popular handcrafted beverage shop TrueDan. There was even a live demo of the recently talked-about YiguoRamen24H unmanned ramen shop featured in the news. Unmanned ramen shops have been popping up more and more lately, offering a wide range of instant noodles from Korea, Japan, Southeast Asia, and Malaysia, along with optional hot pot ingredients, free salad bars, and drink stations. They're pretty popular among young folks who love trying new things. You might not know, but labor costs make up about half of the total expenses when opening a store. So, unmanned stores are a clear trend because they can save on labor costs, making them a top choice for many entrepreneurs. But while you cut down on labor costs, you end up increasing maintenance costs, which is something entrepreneurs need to do their homework on.
There were tons of booths at the expo specializing in handcrafted beverages, and they seemed to have larger setups. Word on the street is that handcrafted beverage shops have high profits and low technical barriers, making them easy to get into and even profitable. That's why many young people choose to start with a handcrafted beverage shop for their first business. Even many celebrities and stars have opened handcrafted beverage shops. For example, actor Chen Ling Jiu founded the Nine_tea brand, which incorporated characters from the game Werewolf. They had flavors like Witch Milk Tea or Youth Knight, with Witch Milk Tea coming in both poison and antidote flavors, perfectly in line with the Werewolf game. However, they announced closure eight months later. A friend mentioned when we were casually chatting about franchising beverage shops that if you can't break even in the first two years, you're basically preparing to lose money in the end. It's not that it can't be done, but it's really tough to sustain in the long run. Looks like the waters of entrepreneurship run pretty deep, huh?
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