This is a major development brought by Inleo on the Hive ecosystem and announced officially in a very well-crafted post, in my opinion, yesterday.
Like the subscription model or not, there are many out there who do, both on the creators side and on the consumers side.
For the creators, this subscription model ensures a certain predictability of revenue - which the reward pool on Hive usually doesn't - while the paywall allows them to be more open with their subscribers and share things they wouldn't share publicly, otherwise.
On the consumers side, there has often been a desire for exclusivity, to know or have access to stuff the general public doesn't.
Screenshot from Khal's profile, one of the lions with an active subscription.
I have to bring up here that not all creators and not all consumers fit well into this model. But as long as there is a serious market to tap into, which probably fits better on Hive than let's say, defi or gaming, without thinking the latter are a wrong fit here, I think this is a direction worth pursuing, and which can bring a lot of value to Inleo, and as a consequence, to Hive.
Let's say Inleo attracts a segment of users interested only in creator subs, which would be fine for the activity and a little bit for the small fees collected by Inleo.
But these creators would want to share some public messages too from time to time, if for no other reason, then to remind people what they miss by not subscribing to their content. And they will promote their subscription to get more subscribers, right? If they are well-versed in attracting people toward their paid content or tirelessly working toward increasing their subscriber base (usually from Web 2), that also means one thing: more Inleo users, which means more Hive users.
The new users will not be inactive, joining and never using the account again. Someone who pays 5 dollars for one subscription likely wants to get value back from the private content, so they'll remain engaged, at least for a month, particularly if they see they have something of value to come back for. If the content is worth it and they extend the subscription, they are very likely to be retained as long-term users on Inleo, and therefore, Hive.
One thing leads to another, and as they are active while they have subscriptions going, they interact with other subscribers and maybe non-subscribers, start following some of them, receive some regular upvotes, and that's how their horizon expands on Inleo and Hive. From creator subs only to public content, to posts on other communities, to other applications and projects on Hive. All explorers explore. And when they don't, they need a little nudge.
Coming back to creator subs, I don't know how many on Hive would be successful creating private content for already existing Hive users. but attracting subscribers from Web 2 with the focus on the content provided, and not on the platform it's on, it can be quite something...
For Hive, there may be some situations where creator subs could be used more like Patreon than Substack. A way to subsidize a creator or a project without using the reward pool.
What's your opinion about creator subs? What do you think would be their best use cases on Hive?
Posted Using InLeo Alpha