Email marketing is one of many businesses we can find online but it has its own ups and downs. There are many things that many experiences that affect their business today and email marketing is not an exception.
One of such things that affect email marketing is the OTR (Open through rates) and the CTR (Click through rates). Which one is more important? Well, both are but in different ways. But for the user, the most important is the CTR (Click through rates) that's according to me lol 😂.
According to MailChimp
The average email click-through rate across industries is 2.91%. Industries that had some of the highest click-through rates included Government (3.99%), Media and Publishing (4.62%), Home and Garden (3.03%), and Hobbies (5.01%)
The data below is from 2022 Email Marketing Benchmarks Report
| Industry | Open Rates | Click-Through Rates | Click-To-Open Rates | Unsubscribe Rates |
|---|---|---|---|---|
| Advertising & Marketing | 20.5% | 1.8% | 9.0% | 0.2% |
| Agriculture, Forestry, Fishing, Hunting | 27.3% | 3.4% | 12.5% | 0.3% |
| Consumer Packaged Goods | 20% | 1.9% | 11.1% | 0.1% |
| Education | 28.5% | 4.4% | 15.7% | 0.2% |
| Financial Services | 27.1% | 2.4% | 10.1% | 0.2% |
| Restaurant, Food & Beverage | 18.5% | 2.0% | 10.5% | 0.1% |
| Government & Politics | 19.4% | 2.8% | 14.3% | 0.1% |
| Healthcare Services | 23.7% | 3.0% | 13.4% | 0.3% |
| IT/Tech/Software | 22.7% | 2.0% | 9.8% | 0.2% |
| Logistics & Wholesale | 23.4% | 2.0% | 11.7% | 0.3% |
| Media, Entertainment, Publishing | 23.9% | 2.9% | 12.4% | 0.1% |
| Nonprofit | 26.6% | 2.7% | 10.2% | 0.2% |
| Other | 19.9% | 2.6% | 13.2% | 0.3% |
| Professional Services | 19.3% | 2.1% | 11.1% | 0.2% |
| Real Estate, Design, Construction | 21.7% | 3.6% | 17.2% | 0.2% |
| Retail | 17.1% | 0.7% | 5.8% | 0.1% |
| Travel, Hospitality, Leisure | 20.2% | 1.4% | 8.7% | 0.2% |
| Wellness & Fitness | 19.2% | 1.2% | 6.0% | 0.4% |
| Average Totals | 21.5% | 2.3% | 10.5% | 0.1% |
From the graph above we see the similarities between the Mailchimp and Benchmarks, So all though millions of emails are sent out by many companies there are only few 21.5% in total of open through of mails
What about Listnerds CTR
With listnerds, there has been a lot of difference from the table above. I know I am not the only one seeing these changes, but just in case you are new to this platform and don’t know where to get the CTR of your mail Please Check the images below.
Click on the Mail History
The CTR is located at the top
I can’t say I am good in the mailing marketing areas yet, but the open rates click rates I get are pretty imperative to me. There are others who are getting better rates compared to me. But these are rates from someone that is totally new to this and have some difficulties left and right in composing posts not to talk of mails.
However, I will continue to improve and get better rates as time goes on but the main thing is that the mails get better with time and usage while I improve on this, I still get the best CTR compared if was starting from web 2.0 mailing marketing.
That’s all I have to say, for now, thanks for stopping by.
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