El contenido que todos amamos... Ese que vence al pronóstico porque perdura en el tiempo [Esp-Eng]

Source 2: PExels

Lo mejor de todo es que ambos comparten un contenido con enfoque práctico (y más allá de tener una gran personalidad, es igual de importante considerar este factor al momento de crear nuestro contenido indiferentemente de la plataforma que sea). Igualmente, en la sección de comentarios puedes ver la gran receptividad de estos videos por parte de su audiencia y la interacción que ambos tienen con ella (algo que también es igual de importante al momento de crear contenido que perdure en el tiempo).

Definitivamente, ambos comparten un contenido ejemplar que nos invita a reflexionar sobre nuestra situación actual, experimentar diferentes soluciones a esos dolores o problemas que podamos tener sin dejar de invitarnos a seguir aprendiendo, creciendo y evolucionado.

Por lo que, si deseamos lograr esto, más allá de ya conocer esa “fórmula secreta” y grandes ejemplos de ella, necesitaremos:

Identificar ¿cuál es ese contenido de nuestro nicho que perdura y por qué siguen siendo útiles? (te recomiendo que aquí investigas con referentes de tu nicho)

Una vez que ya sabes cuáles son, es muy importante que enfoques todos tus esfuerzos en mantener la estructura de tu contenido lo más clara y práctica posible:

Empezar con un título gancho será atractivo para tu audiencia (así como en los videos que te dejé arriba), por lo que considera incluirlos en todos tus contenidos (por supuesto que adaptándolos siempre a tu nicho).

Ahora que lo tienes, es necesario que también te expreses con tu toque o narres tu contenido desde tu experiencia (para que así tenga tu personalidad).

Ten presente también que, aunque sea “evergreen”, algunos temas van a necesitar de ciertas actualizaciones... Y este punto también te sumará puntos con tu audiencia, porque se darán cuenta de que no te olvidas de lo que a ellos les encanta.

Ahora que te conoces estos pasos prohibidos, pues estás más que listo para empezar a crear ese contenido que “vence al tiempo” y por supuesto, a esas tendencias que a veces nos dejan con cara de 😬😂.

Así que si ya sabes (o aprendiste gracias a este post) ¿cuál es ese tema que apasiona a tu nicho y que puede inspirar a muchas personas por mucho tiempo?... Ya tienes el primer paso para crear contenido de gran valor.

PD: puedes empezar a dejar esas ideas en comentarios… Recuerda que en las conversaciones nacen grandes soluciones.

XOXO,

@helicreamarket

• Fotos tomadas y editadas por mí.
• Las imágenes son de Pexels.
• Collages y Banner realizados en Canva.
• Traducción realizada con DeepL.com (versión gratuita).
• Los videos son de sus respectivos creadores en YouTube.

Greetings to all the entrepreneurs who today rest, continue working or like me, take some time to continue bringing valuable content to the most resilient community of Hive...

Today I am definitely happier than usual, as good things come and stay for those who are prepared building their luck, insist, even if they try to close doors for them by all possible means and of course, work from the heart. But I will leave this topic for another post (I promise you it deserves it). So I'll go to what I came hehe:

Because there are many of us who more than once have “fallen in love” with a content (to put it this way), regardless of the platform where it is (Instagram, X, YouTube, LinkedIn or Facebook). And it is precisely about that love and how you too can start seeding it with your venture that I come to talk to you about today.

But why do you or we fall in love with that content?

Source 1: Pexels

The answer is very simple, because “it's a jewel”, but also at the same time complex (because each person is a world and this type of content has the ability to connect worlds and even galaxies)... In a content that we love to share, recommend and of course, revisit to refresh our memory or simply because it made us want to see it again.

Can you guess what it is (I'll give you a hint, this type of content begins with “e”).

That's right, I'm talking about the content that “never goes out of style”... The famous “evergreen” content. And it is precisely because it doesn't follow fads, that it is so durable over time and of course, so loved by all of us, since it focuses all its objective to connect with us in a special way:

Actually improving our lives through a structure that for us is very easy to incorporate into our lives.
Topics such as: being able to be more productive with the same amount of time, learning how to manage our emotions, tips that really help us to improve on a personal level and an endless number of topics that we may be interested in...

It is precisely those topics that make that secret formula of “evergreen” content create a romantic connection in our hearts.

So far it all sounds very, very nice, but how can you recreate that formula in your business?

First by knowing what the formula is (obvious, haha) and then putting your touch on it, and this is precisely what will make your audience connect with you... And remember you forever and ever 😍.

So let's start scoring... Although they will also thank you if you share this post (so more and more hivers will be able to read it).

• A formula as complicated as it is:
• 1 Tablespoon of authenticity.
• 1 tablespoon of courage.
• 1 tablespoon of practicality.
• • 1 tablespoon of “something tasty” (in other words, your touch).

And since the best way to learn is always by example, I want to share with you several that will help you better understand this formula:

The Cold Shower/ (YouTube)

David Tesch although he focuses on the male audience, is a great reference of “personal mastery”, productivity and of course, learning”, so in his channel we can learn about topics of great interest to most of us, but in a very simple way and this personally is something that I really like, as he has a great ability to communicate his ideas and experiences without leaving aside the humility that we want to feel if we talk about these topics, which are often delicate (of course depending on our experiences).

And now we are going to enter the wonderful world of Lucíano Finanzas (YouTube)...

And personally, one of my favorites because it focuses precisely on educating those who have little or no time knowledge of the crypto world and also finance topics (mainly for Latin America), can take their first steps in it and integrate crypto adoption to their daily routine (and here I confess that I owe him a lot because many of the things I learned at the beginning was thanks to this channel).

I really like the way Luciano always expresses himself in his videos because he makes them extremely educational, practical and above all useful for those who are just landing in the crypto world.

Do you see how each of these referents manage to make a difference with their brand?

Source 2: PExels

Best of all, they both share content with a practical approach (and beyond having a great personality, it is equally important to consider this factor when creating our content regardless of the platform). Also, in the comments section you can see the great receptivity of these videos by their audience and the interaction that both have with it (something that is also equally important when creating content that lasts over time).

Definitely, both share exemplary content that invites us to reflect on our current situation, experience different solutions to those pains or problems we may have while inviting us to continue learning, growing and evolving.

So, if we want to achieve this, beyond already knowing that “secret formula” and great examples of it, we will need to:

Identify what is the content of our niche that lasts and why they are still useful (I recommend that here you investigate with referents of your niche).

Once you know what they are, it is very important that you focus all your efforts on keeping the structure of your content as clear and practical as possible:

Starting with a hook title will be attractive to your audience (as well as in the videos I left you above), so consider including them in all your content (of course always adapting them to your niche).

Now that you have it, you also need to express yourself with your touch or narrate your content from your experience (so that it has your personality).

Also keep in mind that, even if it is “evergreen”, some topics will need some updates... And this point will also score you points with your audience, because they will realize that you don't forget what they love.

Now that you know these forbidden steps, you are more than ready to start creating that content that “beats time” and of course, those trends that sometimes leave us with this kind of face 😬😂.

So if you already know (or learned thanks to this post) what is that topic that your niche is passionate about and that can inspire many people for a long time...? You already have the first step to create high-value content.

PS: you can start leaving those ideas in comments... Remember that great solutions are born in conversations.

XOXO,

@helicreamarket

• Photos taken and edited by me.
• The images are from Pexels.
• Collages and Banner made in Canva.
• Translation made with DeepL.com (free version).
• The videos are from their respective creators on YouTube.

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