Yeah it's something different for sure :)
We figured, a new potential model would be a place / membership site that people actually wanted to be a part of. So keep everything in house. No need to tie up people's inboxes with messages, instead reward people for logging in and taking an active role in the program.
So far, it's working! We'll see how things are in a few months lol
Thanks for sharing this via ListNerds!