A few months back, Elon Musk was all over the internet, with his Twitter bids and even different Hive accounts, including my personal account (@zestimony), creating different content surrounding Elon Musk, most especially during his Twitter acquisition fiasco. That actually skyrocketed his fame, earning him more than 20 million+ extra followers.
After the Twitter deal went sour with his complaint of a lot of bot accounts on Twitter (which seems like an excuse to me), the news around Elon Musk died down with just a few highlights surrounding him here and there, but not as ubiquitous as before.
Was the Twitter deal just for some additional media coverage? I asked. As we all know, Elon has been someone who has been very clever at something, which is simply getting himself into the media. During COVID and post-COVID, he used his crypto investments and plenty of crypto-themed Tweets to attract the decentralized community, and crypto nerds really took him seriously, using his Tweets as some form of fundamental analysis to inform their investments. Could it be that he was simply operating a pump and dump scheme?
However, after the crypto and finance worlds got used to him with a lot of warnings here and there, he changed gears to the centralized and capitalist world, where he tried to gather the attention of free-speech proponents, and do the world some good. Fortunately or unfortunately, the deal went bad, and while relevant authorities are trying to calm the dust between Twitter executives and Elon Musk (plus his team), Elon has gone to the backstage and is now focused on business, taking advantage of his newly gathered audience. Could this all have been a for-profit strategy? Simply make the news, gather fame, and go back to business and let the lawyers rack their brains.
Granted, I may not have all the facts, and it is hard to really make out his intentions, but nonetheless, he really made waves, and I am sure that he is preparing a new strategy. But where did HIVE come in?
Hivers Hiving Elon Musk
During the initial stage of Elon Musk's Twitter acquisition process, someone on the blockchain suggested that we engage in an all-out campaign on Twitter to attract Elon Musk to the Hive blockchain, and maybe, see Hive as a better offering than Twitter; it was not entirely a bad idea, but it was too childish and ill-conceived (I could have also joined this campaign, but I am certain I bought the idea then).
However, it ended basically like ants trying to move a truck, not even a tire budged. He didn't even manage to bless us with a Tweet.
Granted, we need popular people like him to move Hive to new heights, but not my use of language, popular people.
First, the entire population of Hive's active user base is not up to a quarter of Elon Musk's followers (correct me if I am wrong), but you can simply check the Leofinance app on Google PlayStore to see the download stats. The lack of a strong user base makes Hive a difficult offering (look at Truth Social after all the hype). Even Trump couldn't achieve so much.
Another thing is this, even if Hive manages to get a strong user base, what will be the demographics and socioeconomics of that user base? If we must be honest with ourselves, most Hive users are here for survival first, especially the non-whale populations, which make up over 90% of the Hive user base. Do we have up to a hundred people that can contract Space X or up to a good ten thousand people that can comfortably buy a Model X? I can't say for sure, but I know the demographics here are not compelling.
Another thing is the lifestyle factor. Most people in wealthy nations are not attracted to Hive, and most people on Hive today will leave if they have something better. It is hard to build a social lifestyle around Hive. While algorithms are intrusive, they make social media what it is. And the AI smartness also makes it feel more compelling than decentralized systems such as Hive.
At the end of the day, it feels a bit childish to compel someone to use Hive at this stage. But, a big but!
Hive is Matured Enough (Though)
We really need to build more around Hive to make it a compelling offering. However, I still believe in Hive, it's just that we seem to be very micro-focused when it comes to looking at the Hive blockchain.
When I read through the different posts recommending Hive, it seems uncompelling to recommend DApps like Leofinance to someone who wants to ditch Twitter for Hive. We easily forget excellent offerings like d.buzz and, maybe, Inji (not an ad). Though these offerings would, however, have been compelling enough if they had had a mobile app.
Time to Build and Market More
Hive is excellent in that there is no limit to what can be built on its foundation. Let's build more before we go in for the next all-out campaign, and definitely do more marketing. We need something more attractive to make Hive interesting for normal, everyday people before making it compelling for the elite class. The reward system needs to be reviewed to encourage newbies from traditional social media to come in and actually stay. Something just has to be done!
Though Hive is young, I know we can do better!
Posted Using LeoFinance Beta