ICN World Natural Games
The first ever ICN World Natural Games hosted from November 1-3, 2024 at Canberra’s Australian Institute of Sport (AIS) has set a new standard for natural bodybuilding and fitness competitions.
Organized by iCompete Natural (ICN) a global leader in promoting drug-free athletic events, the Games drew participants from around the world eager to showcase their hard work and dedication in an Olympic level environment for a historic event.
Drug FREE and Natty History
ICN has long been an advocate for natural bodybuilding, maintaining strict drug testing protocols to ensure a fair playing field and highlight health oriented competition. Known for its ethical approach, ICN has positioned itself as a top global federation in natural physique sports, growing rapidly alongside the increased interest in drug free fitness.
This year’s World Natural Games took the sport further along that mission by attracting a mix of amateur and professional competitors in categories like Men’s Physique, Bikini Model and Fitness Model from across the globe.
Held at the AIS Olympic Village the Games utilized state of the art facilities by providing athletes with Olympic standard equipment, accommodation and food services. Competitors stayed in the Athlete Village known for its proximity to training centers.
A benefit that provided convenience and comfort for athletes preparing for their moment on stage. The choice of venue was more than symbolic as it reflected ICN’s commitment to supporting natural athletes on a grand stage, aligning with the federation’s goal of taking natural bodybuilding to mainstream audiences unlocking the full potential of what the human body can endure and achieve.
Outstanding Success In the Delivery and Management of the event
Competitors praised the ICN Games for their meticulous organization and athlete focused approach. On social media, participants shared their appreciation for the Skinz Stage Team, which provided essential tanning, makeup and hairstyling services to help athletes look their best.
For many, this event was a celebration of hard work and integrity. Fitness influencers and coaches among the participants who flew in from across the world have been sharing the success amongst their networks putting Australia on the map as a world leader in healthy sports and fitness which has been possible due to achieving peak form without performance enhancing drugs proving that natural bodybuilding can deliver results as impressive as its traditional counterpart.
The choice of Canberra as a location further enhanced the event's impact. Known as a hub for Australian sport and Australia's capital city/territoty, Canberra’s facilities and support systems made it a fitting venue for the Games.
It also helped position Australia as a leader in the natural sports movement, which aligns with the rising global trend toward wellness and health oriented fitness events. This alignment between the Games’ core values and those of the broader wellness community helped attract a large audience of spectators, including fitness competitors and local fans of the natural bodybuilding scene.
Growing Fitness Division and Expanding sport
ICN World Natural Games featured multiple fitness divisions allowing athletes with varied body types and athletic interests to participate. Categories were designed to emphasize different aspects of fitness.
From muscular development to aesthetics and overall conditioning and were judged on strict criteria tailored to the unique demands of natural competition. The inclusion of diverse categories helped to create an inclusive environment reinforcing ICN’s goal of making natural bodybuilding accessible to a broader range of participants and their interests as well as what is popular in the current sector.
This historic event has also garnered significant interest from sports media and fitness publications including ourselves! eager to document the rise of natural bodybuilding and a world first event.
ICN's first ever World Natural Games have provided a snapshot view into its influence and growth, showing that natural bodybuilding can succeed on an international stage and appeal to mainstream audiences who value integrity and health. The response from fans and competitors alike indicates that the demand for natural competitions is strong and growing perhaps a return to the 60s - 80s when the sport peaked.
The Future Is Bright for the ICN
With the success of the ICN World Natural Games, iCompete Natural is expected to continue expanding its reach hosting more future events in new locations and attracting a broader, more diverse set of athletes from across the globe.
For now, the Games’ debut at the AIS Olympic Village stands as a major achievement in the fitness world offering a glimpse into a future where natural athleticism is celebrated on par with any Olympic sport and could potentially see it arrive at a future Olympics.
For more information on ICN and upcoming events visit ICN's Website
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