Travala Expansion

in #hive-16792211 days ago

Travala Expansion

Travala one of the first travel platform that has built a model inclusive of Cryptocurrency has taken significant steps towards expanding its reach and promoting the adoption of cryptocurrency in the travel industry.

Through its recent partnership with Skyscanner Travala is now poised to serve millions of travellers globally, offering them the option to pay for hotels and other services with cryptocurrency. This integration, along with Travala's unique business model positions the platform as a key player in bridging the gap between the traditional travel industry and the evolving world of blockchain technology.

Travala’s Partnership with Skyscanner

Travala’s collaboration with Skyscanner marks a critical expansion for both platforms, opening up new avenues for cryptocurrency adoption in mainstream travel. Skyscanner is a global leader in travel booking with over 110 million monthly users and conducts over 80 billion daily searches. By integrating Travala’s offerings into Skyscanner's platform, users can now book over 2.2 million hotels in 230 countries using cryptocurrency. This is a first for Skyscanner as it has never previously integrated with a crypto native application.

The partnership aligns with Skyscanner’s commitment to providing diverse payment options and making travel more accessible. The ability to pay for services using more than 100 cryptocurrencies, including Bitcoin, Ethereum and BNB now offers users greater flexibility in managing their travel finances. The integration brings visibility to the utility of cryptocurrencies showcasing their practicality in real world scenarios, which is a key factor in driving mass adoption.

One of the most significant benefits of the Travala-Skyscanner partnership is the increased visibility for cryptocurrency payments in travel. Skyscanner is one of the most widely used travel marketplaces and featuring Travala within its search results provides mainstream exposure to the concept of using digital currencies for everyday transactions. Travala’s CEO, Juan Otero stated that visibility is crucial for mainstream crypto adoption. By being listed alongside global giants like Expedia, Agoda, and Booking.com, Travala can demonstrate the utility of crypto from the first moment travellers begin their search for accommodations.

Travala’s inclusion on a platform as widely used as Skyscanner is a first for onboarding more users into the world of Web3. As travellers become curious about this new payment method, they may explore the benefits and convenience of paying with cryptocurrencies. This heightened awareness and usability are essential in transforming Web2 users who are accustomed to traditional payment methods into Web 3.0 participants, thereby expanding the crypto ecosystem.

Travala Rewards Program

Travala differentiates itself from traditional travel platforms not only by accepting cryptocurrencies but also by offering a robust rewards system that benefits crypto users. Instead of the typical loyalty points offered by platforms like Expedia or Booking.com, Travala provides rewards in the form of cryptocurrencies. Through its AVA Smart Program, users can earn up to 10% discounts on hotel bookings paid with Bitcoin and other digital currencies. This incentive makes Travala particularly appealing to crypto holders, as it gives them an opportunity to accumulate more digital assets while engaging in travel.

This approach reflects Travala’s vision of creating a more inclusive, crypto friendly travel experience. It also highlights how blockchain technology can improve existing systems by offering more transparent, secure and efficient rewards programs. For frequent travellers, the ability to earn cryptocurrency rewards may be a compelling reason to choose Travala over traditional booking platforms.

Travala's Beginnings

Founded in 2017, Travala has steadily grown its offerings and user base by integrating blockchain technology into the travel industry. The platform initially started by providing bookings for hotels and accommodations but has since expanded to include airline tickets and other travel related services. Today, Travala supports over 2.2 million properties worldwide and partners with more than 600 airlines, giving users a wide range of travel options.

Travala’s growth is also reflected in its adoption of various cryptocurrencies. The platform accepts over 100 different cryptocurrencies, including major ones like Bitcoin (BTC), Ethereum (ETH), and stablecoins like Tether (USDT). This broad acceptance allows users to book their travel services with the digital assets they prefer, making Travala one of the most versatile travel booking platforms in the world.

Travala’s integration with Skyscanner marks an important milestone not only for the company but also for the broader Web 3.0 ecosystem. As blockchain technology continues to evolve, platforms like Travala are demonstrating its real world utility in industries like travel. Travala’s CEO, Juan Otero, believes that travel marketplaces are a key starting point for introducing Web 2 users to Web 3 applications. This partnership with Skyscanner exemplifies how a crypto native platform can merge with traditional services to offer a seamless experience that encourages users to explore the benefits of blockchain technology.

The expansion into Skyscanner's vast user base sets the stage for future growth. As more travelers become aware of the option to pay with crypto, Travala could attract a new wave of users who are curious about or already invested in digital assets. This influx of users may also contribute to increased demand for cryptocurrency payments across other industries, further driving the mainstream adoption of blockchain technology.

Image sources provided supplemented by Canva Pro Subscription. This is not financial advice and readers are advised to undertake their own research or seek professional financial services.

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