Hello beautiful people. As a business owner there's is one mistake that devalues your business worth and make your customers feel they are doing you a favor by patronizing you.
"It's the attitude of begging people for patronage"
Statements like:-
- Buy from your girl make I chop.
- patronize your boy.
- buy from me make hunger no kill me
- you don't want to buy my market today.
- help my business.
Those are weak marketing strategy.
It's a total devaluation of your business.
Valuable stuffs don't beg for attention. People will only see the value in something and then, pay the price to get it.
If you are begging people to buy from you, then, your business has lost its value.
Hospitals don't beg people to come and receive treatment.
Banks don't beg people to come and save money.
Schools don't beg people to enrol.
Even if they do, it's in a professional way that is devoid of neediness and sounding salesy.
You as a small business owner should learn from them.
That's why I love people that sells aphrodisiac or sex enhancement products for married people.
They will touch your pain point but it's you that will run to them for solutions because you don't want your ego to be brought down.
As a business owner, don't beg, rather show them that you are good at what you do. Show them you are the last bus stop and solution to their problems.
When you beg, you are only letting them suspect you and it's unhealthy.
They will easily get fed up with the sight of your business.
When you force a year old child to eat, he/she will seal their mouth. No matter what you do, they will never open it except by force. But when you allow the child, he/she will signal you whenever they are hungry and they will eat until you start begging them to stop. (Non-stop)
That's how it is, in business.
You don't stalk or sound salesy/needy to your customers. It's a weak business strategy.
Even if their money is your only means of sustenance, don't allow them to know. Grow a thick skin. Talk and post your business like a professional.
Your customers will locate and patronize you.
Learn content marketing and copywriting inorder to increase your visibility and sales.
Learn product design and graphic design to make your products enticing and catchy to the eyes.
Learn offer creation.
Learn lead/traffic generation.
Learn positioning and authority building.
When you apply all these things, your sales will go bananas without you begging people for patronage.
