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In an era where environmental awareness is more important than ever, Environmental Media Association (EMA) has taken the lead in integrating entertainment with sustainability. Founded in 1989 by Cindy Horn and Lynn Lear, EMA has been a pioneer in promoting environmentally friendly practices in the entertainment industry.
What is EMA Green
EMA Green is an initiative of Environmental Media Association that encourages and recognizes sustainable production practices in film, television and digital content. Collaborating with studios, networks and content creators, EMA Green aims to reduce the entertainment industry’s carbon footprint and influence audiences to adopt more sustainable lifestyles.
EMA Green Seal: A Symbol of Sustainability
One of EMA’s most influential contributions is the EMA Green Seal, which was launched in 2003. This certification is awarded to film and television productions that integrate environmentally friendly measures such as:
- Using renewable energy sources on set
- Reducing waste through recycling and composting
- Encouraging sustainable transportation options
- Implementing digital scripts to reduce paper usage
To date, more than 1,000 productions have earned the EMA Green Seal, demonstrating a commitment to environmental responsibility in Hollywood and beyond.
EMA Green and ArcadeColony
As part of the ArcadeColony initiative, integrating EMA Green’s principles into gaming and digital content could revolutionize sustainability in these industries. By adopting energy-efficient gaming practices, reducing e-waste, and promoting green narratives in gaming, content creators can contribute to a healthier planet while meaningfully engaging their audiences.
Whether you’re a filmmaker, gamer, or digital content creator, there are countless ways to support EMA Green’s mission. By making conscious decisions in production and increasing sustainability, we can ensure a green future for entertainment and beyond.
Let's work together to make sustainability a major issue in media and gaming.
Thanks you so much for reading. See you next :)
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NOTE: All the content is mine unless otherwise noted.
