What Will Hive Look Like With 100K Users?

in #hive-1679223 years ago

Cryptocurrency is filled with people who think in millions. This is no a great surprise since we do have a market. Mooning and Lambos are the talk, especially when the bull is running.

At the same time, people look at platforms like Facebook. That system has roughly 2.8 billion users. Of course, if something like Hive could do that, think of how much it would be worth.

This is the mindset many have. Nevertheless, if we sit down and truly look at the numbers, we can see how quickly things can change. Instead of trying to become the next Facebook, why not focus upon a growth rate that will radically change things?

For this reason, let us consider what Hive will look like with 100K users.

How Small Hive Truly Is

We first must take into account how small Hive truly is. This is reflected upon each area of our ecosystem.

Right now, Coingecko has Hive's market cap listed at $414 million. No matter how you slice it, this is a decent chunk of change.

The next point to reference is the existing user base. According to @penguinpablo's latest post, there are 15K-16K accounts that are transacting daily. Keep in mind this is accounts, not necessarily users.

image.png

So how many actually users (people) are on Hive each day? This is going to take some guessing but we can presume it is between 6K-8K. These are people who utilize one of the core features: posting, commenting, or upvoting. Naturally, we are seeking those who engage manually.

Framing the discussion in this manner shows how tiny Hive truly is. Yet, it still is worth over $400 million based upon market pricing. Here is where everyone involved should get very excited.

What Does 100K Users Look Like

We can figured that 100K daily users would be an increase of 12-15 times. From a growth perspective this is enormous but the raw numbers are not that large, especially online.

The most obvious example for Hive in this area is Splinterlands. That game was able to grow significantly, providing huge value. Since the project keeps evolving, we see the numbers getting bigger.

According to Peakmonsters, here is the number of players the game has each day.

splinterlandsaccts.png

As we can see, the daily average is around 360K players. Obviously, even though Splinterlands does post to Hive via custom JSON, the numbers are not in the total we are referring to.

Nevertheless, it does give us a baseline to formulate our framework. Look at the value generated by this game over the past year. With 360K daily players along with others who are investors, we see the value of assets associated with the game into the hundreds of millions of dollars. Is there anyone who does not feel, the way things are going, that it will hit $1 billion at some point this year?

For the sake of our discussion, we simply are looking to pull the core on chain activities up to 100K daily users. This is a fraction of what Splinterlands is doing, a total that is likely to keep rising over time.

Of course, it seems like a tall order at this time but is it really?

Fraction Of Traffic Available

When you think about it, 100K users is not a large number on the Internet. For that reason, we will provide a bit of contrast.

Here is a look at the statistics for SeekingAlpha. Many might not be familiar with that site since it focuses exclusively on financial content. This is a large market yet it is still niche in nature.

From this chart, we can see how many visitors they get each month.

seekingalpha.png

This is much higher than the level we are discussing. Of course, we have to keep in mind this is visits so it is not exactly apples-to-apples. However, we can get an idea of how much is really out there.

Let us look at one more.

How about the site Digital Camera World? This is one that is rather niche while not being a household name.

digitalcameraworld.png

As we can see, the numbers can get rather large, very easily. Neither site truly focuses upon engagement and, of course, does not have any incentive mechanisms in place. Web 3.0 is going to change what content consumers look for in a website.

Multi-Billions

We know the market is not the best at judging value. Not long ago, the market cap of HIVE was over $1 billion. The change in the overall market means that we saw a big fallback from that level.

For that reason, it is best to look at some other metrics to forecast what things might look like. Users are the basis for all online activity and valuations. Therefore, the key is to keep increasing all on-chain activity. This will help to further drive things up.

It is best to start with the basic engagement. Again, going to the charts, we see the present activity level.

image.png

The number of posts (including comments) is sitting around 30K per day. Ignoring the 12X-15X for a moment, can we see this do a 5X or 6X from these levels? If we see a massive increase in the users base, does that result in much higher levels of engagement?

That is very likely. We know things online do not operate on a linear scale. As more activity is generated, it creates a giant feedback loop. Others who are involved have more to engage with. This starts to balloon as "conversations" and other forms of activity grow.

Hence, we could be looking at levels of between 150K-180K per day. That is a lot of content to be generating online. Considering most of the activity is done through 3 frontends, we can easily envision how those will improve in rank.

What does this mean for the value of the entire Hive ecosystem?

Since there are so many different layers to what is being developed here, the impact would be massive. Not only would the value of the base token (HIVE) shoot up, but also many of the second layer projects. It is difficult for one to get involved without participating in a few different communities.

The Need For Resource Credits

Hive operates based upon a system where every on-chain activity is quantified. Thus, to operate, Resource Credits are needed. This only come about as a result of staking the token (powering up).

This means the governance token, HIVE, is also used to access the features of the blockchain. Here we see the hidden gem. As users increase, the demand for the token has to follow a similar pattern. Even with the upcoming implementation of Resource Credit delegation, someone still has to stake the HIVE.

If there is a 5X-6X increase in activity, will there be a similar demand on the token? Since most of that activity will come from newer users, it only stands to reason. People are going to be forced to get the ability to interact with the blockchain. That means someone is going to have to provide Resource Credits.

All of this means the market cap of HIVE will likely hit the multi-billion level. There is simply no way around it. As more people engage, the need for HIVE grows. It is a fundamental aspect to the ecosystem.

Of course, an appreciating token price tends push people to wanting more. Of these newer users, how many will want to add above what it simply takes to operate? It only makes sense that a fair portion will seek to grow their holdings.

Ultimately, this is where communities enter the picture. Pulling over 90K more people to Hive is a tall order. However, attracting those who are interested in finance, technology, business building, or Axie Infinity is a much different story. Each of these groups can serve to increase the number of users.

That said, if we are really going to hit the honeypot, we might see the formation of groups that focus upon politics, sports, or entertainment. These are enormous markets that are yet untouched by the Hive community. Big numbers come from tapping into people's passions and, it is safe to say, people are passionate (neurotic) about these.

It might be difficult to envision but Hive with 100K users would really see things expanding to some rather high levels. Here we can see how this is still nothing compared to Ethereum or some of the other blockchains out there. However, that is the value of this niche. Hive can be a tremendous success even targeting 100K users.

And then, from there, the goal could be to move towards 1 million.

This will send the token price skyrocketing.


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And what You say is exactly how I am thinking!
👍🏼😲😄😲👍🏼

Great minds think alike.

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Yep!
👍🏼👍🏼👍🏼



The rewards earned on this comment will go directly to the person sharing the post on Twitter as long as they are registered with @poshtoken. Sign up at https://hiveposh.com.

I'm one of the users, participating daily with exceptions here and there.
Just like we have already witnessed, gaming communities will probably bring in most of the people and attention, but let's don't underestimate the huge potential of various artists communities (music, video, photography). Then come projects like leofinance, and with ever increasing censorship around we also see growth in news/politics/ communities.
I think 50k is a very realistic scenario for the coming year, and if that happens probably sky is the limit. :)
Much Regards.
!LUV
!PIZZA

@ugochill, sorry! You need more $LUV to use this command.

The minimum requirement is 10.0 LUV in your liquid wallet.

More LUV is available from Hive-Engine or Tribaldex

You are right the niche communities have tremendous potential. The reason for that is because they have the ability to find passionate people. Those are the ones who end up truly engaging. That is why I mentioned sports and politics elsewhere, full of passionate people.

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Numbers go up!! Go Hive. What is becoming is very exciting indeed. Even if it seems to be moving at a snail's pace at times. No doubt we are in for some excitig big moves looking ahead. Exciting times indeed! ❤❤

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Snail's pace does seem appropriate outside of Splinterlands. Hopefully people are using this time to load up on Hive and other tokens. It will not always be the case.

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With 100K users, does it mean people can earn HIVE more easily?

It means it could be easier to have more users. You would probably earn less HIVE but it would be more $

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Thank you, @ykretz.leo . I'll keep it in mind ^^

Likely harder since more people vying for the reward pool. Of course, it would likely mean wider distribution.

That is why those who are loading up now will find themselves in strong position going forward.

Everyone should aim to get a couple hundred $HIVE at a minimum.

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Thank you, @taskmaster4450le. Then I should need ~30 HIVE power to goto 100 HP 😄

Really took your time with the statistics and estimate. Once again, this just shows how early we are on Hive. Hive will be 2 this year right? Hive has done great for itself but we are not yet in our fully valued state yet.

March will be two years. It is an odd situation.

Hive is relatively new yet we still have the legacy from the beginning of the original chain, closing in on 6 years.

But we are really stating to make some strides. Some of the applications are showing some progress. This is the key.

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Absolutely great post! I really like what you think. I have to learn a lot about crypto yet, but for sure this scenario could be excellent, to Hive as a platform, as a coin, and also for the users here!

I think hive has a ton of room to grow. Market cap was recently over 1 billion dollars, imagine what will happen over the course of a few years with tons of new accounts joining.

The barrier to entry (i.e. the onboarding process and learning how to use web3 tools like hivesigner/hive keychain etc) definitely make reaching Facebook numbers a bit of a stretch, but that's ok - Hive doesn't need to be Facebook, and like you said, even 100k users would have a substantial impact on the ecosystem.

Thanks for the detailed write up.

Onboarding is a problem Hive needs to solve. As for the Web 3.0, that is a timing. People were not familiar with the Internet in the early days either.

The key is that we are building before the Web 3.0 summer hits. So if that does take off, Hive will be ready.

It is going to be important that we keep building up all areas of the ecosystem, including the numbers.

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Bang, I did it again... I just rehived your post!
Week 92 of my contest just started...you can now check the winners of the previous week!
!BEER
5

Wow! That really puts it in perspective. Thanks for all the number crunching there!

I am going to have to tip you instead of voting because I am letting my Voting Power replenish at the moment. Apparently I have been engaging its function a lot of late! 🤠

Edit: I sent you an EXODE Federal Database NFT as a tip from my @digital.bank account as well! Cheers and thanks for the awesome article.

LOL yes be careful with that voting power. When you run it down, you end up screwing yourself and the people you support. I try to keep it between 90-100.

As for the perspective, yeah it is really amazing to think about. We only need about 100K daily users to send things up exponentially. That is not a ton of people online.

How do we tap into that is the question? I have a feeling when #ProjectBlank is released, we will see the ability to increase the numbers are great deal.

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Ha! Yeah, I learned to watch the Voting Power long ago for those exact reasons! Ninety to a hundred is where I also generally keep it (if I can) as well. After lots of Delegations though I forgot to compensate when setting my voting percentage.

As far as Hive goes... I dunno if anyone should worry about growth besides making sure that the framework is in place to handle it. In other words I think that it will happen on its own and we should simply be ready for it.

I'm only starting to learn this lesson now...been trigger happy with the voting lol!

Hoping you're doing well man

Ha! Yeah, a good way to save on it is by voting comments with fifty percent or less. If I had less of my Hive Power delegated out (or just more HP to start with) I would not be having to watch it so close!

One thing i'm doing for damn sure is saving up my HIVE to buy cards for Exode. I haven't even checked the market for any goodies yet. Still learning about the game!

That is cool! I am unsure if you have gotten to the point of building a Deck and doing the Evacuation and Colonization steps but it is worth doing it.

As far as the Deck goes just try to get enough cards to build a full Deck or figure out which cards you need to fill a Deck. Technically you can do stuff without the Deck being full but I personally like to build mine out to the max!

I routinely list discounted cards on the eXode Starbase Market with my @digital.bank account and a few other Pilots do the same so it is worth it to keep an eye on it.

Keep in mind that the game is still in development (currently it is in the alpha stage) and that it does rely on a single developer even though there are plenty of community members helping where they can.

In other words there are risks and although (overall) the roll out has been slow... it has also been very steady, thorough and accompanied by plenty of communication from the developer @elindos.

Thank you for your great advice, I have followed your digital bank page.

I will get to doing the Evac today after lunch and a good pipe smoke.

You know i was never really good at trading card games and deck building...are there any guides i can follow...or shall i just go rambo style and build a deck and see what happens?

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I think that is safe. We had Blocktrades focusing upon it for the past 2 years. That is his main area of thought it seems. He is always looking to scale things.

So I think the infrastructure is there that we can grow a great deal. Of course, we dont need millions, just get to 100K daily users. That will enhance all that is taking place.

It is amazing how much feeds into all other areas.

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So true on all fronts!

When you put things to scale it really paints a clear picture. Never heard of Seeking Alpha yet they are hitting millions. Some niche websites I use are exactly the same and when you think that only 8 or 9k people are active on Hive it's hard to imagine what this place will look like at 100k...

Talk about being early...

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Yeah. It is really incredible to think about the order of magnitude that would be achieved at that level. We would see a lot more of, well, everything. That is where the use case on Hive will really trump a lot of what is out there.

ProjectBlank holds such promise, that is why we are so excited for it. Hopefully that will roll out in the next 4-5 months.

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Been here for about 6 months and already tired of waiting for it lol. #ProjectBlank can't come soon enough.

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Khal and I started to talk about it in Aug in 2022, so it feels like forever.

It was actually the idea with Leomarkettalk.

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The best is that we start from where we are, which have already begun.
Most individuals come into the blockchain for various reasons and inadvertently leave when their purpose isn't found.

I haven't been on hive for long but progress is one day at a time and I see em explosion in the foreseeable future.
Hive had a marketcap of $1 billion let's not belittle that number, it only tells one thing, there's already an elevation.

100k users would happen, appreciating the current users should also be put more into perspective.

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That is true. We can never know what reason brings people here, or what it is that causes them to stay. However, we are now on the upward path. As more is rolled out, we increase the overall offering that Hive has. It is something that will help to bring a lot more people in since it is filling in the different niches.

Blogging is not the forte of most. In fact, I would guess that is accounts for less then 5% of all internet users. Most engage in something a lot less complicated (and serious).

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<Blogging is not the forte of most. In fact, I would guess that is accounts for less then 5% of all internet users. Most engage in something a lot less complicated (and serious).

That's absolutely true for a fact

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That would be great for HIVE Blockchain engagement. Also, there would be high amounts between levels while selling or buying.

It would create high amounts of everything, at each layer. Some of the tribes would see more usage which would only help them.

When people looked around, they would see what a gem Hive is.

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Hive is now listed to three decimal places. If we have 100k users and a marketcap of say $12bn, they'll need to expand to eight decimal places.

"Hivetoshi" doesn't sound right - we'll have to think of another name - but if Hive bursts through to the mainstream, the 0.00000001 hive will have value.

I think that if hive was intuitive to use for newbies, we would have been there already long time ago! Its just not a very easy to understand system. I’ve said it before, but for outsiders it might look more like a pyramid scheme than what it really is…

There is a level of complexity. However, if those join through the applications, simply using the app could give people a viewpoint contrary to that.

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That's really true. Hive can't really be your first experience with crypto, you have to know some things before coming here or it would be too complicated

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People are going to be forced to get the ability to interact with the blockchain. That means someone is going to have to provide Resource Credits.

That's true ! That's a good thing that with only 40-50 hive you can already do several interactions a day. At least a post and few comments.

If it needed 150 Hive for that, seeing the price really increase would be a really huge problem for scaling and not making hive a crypto only for the rich.


Ad a french I don't see so many of us here. Because we're in one of these countries where crypto is still only for the nerds and investors but things are slowly changing and that would really be great to have a bigger community. That's exactly what needs @laruche, more and active users (I don't blame anybody, I'm not active on it myself)

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RC delegation will be a huge help once that is implemented. We are going to see it in the next hard fork.

I am glad you are carrying the torch for your area. It is vital for Hive to penetrate many different countries and spread throughout the world.

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Hive is a big platform that will surpass that stage of been at the top, every platform that has big names today started from the scratch, so definitely there's hope that hive will be a multi billion platform someday with people trooping in to join daily.

They did start from scratch. You are correct.

The Web 3.0 is such a different concept that it is going to take time to get people interested. However, as long as gaming and some other applications start reaching out, as well as expanding, we could see some powerful things happening.

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It looks like Hive has a lot of room to grow and even a 5x would be amazing. How full are the current blocks? If they get full, I think the cost of RCs will definitely go up and this means that people need to get more Hive.

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People will need more HIVE regardless. We were talking about this topic a bit on #CryptoManiacs. The fact that more accounts are needed shows how valuable HIVE is to the entire ecosystem.

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Thank you @taskmaster4450 for the extensive analysis.
There's a lot of value from the hive community and I believe we can scale up to 100k active users.

Everyone loves a challenge. Well, maybe, not everyone.

But I think a recruiting challenge would see active users increase significantly.

But I think a recruiting challenge would see active users increase significantly.

It would be but have to have something to offer. Where do you see the target market? That is the challenge.

We need to get some of the applications to the point whereby they have something to offer out to people. This is where it is lacking.

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Wow.

I see.

It means that we need all hands on deck to make this a reality.

I hope we can see good growth this year. For now a lack of RCs for creating accounts does not seem to be what is holding us back from what I can see. Most people have not heard of Hive and we need to remedy that. I have signed up a couple of musician friends lately and maybe I can bring in more.

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There is no doubt that the difficulty in creating accounts is a problem.

Hopefully a community such as the musicians can really help to pull Hive forward.

We need to resolve some of these issues to really get things flying.

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Onboarding people has a few issues. They generally need some help to get started, so we need more tutorials in all languages. Have to keep on building.

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The question that pops to my mind is how many will still be around here where a proper alternative for Hive shall emerge, cuz at some point we will have to face that to...

100k active users is a lot and I wonder how the blockchain will handle such a crowdy community.

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100k active users is a lot and I wonder how the blockchain will handle such a crowdy community.

Actually it isnt. Look at the traffic for many websites and you will see it is really not that much.

As for the ability to handle 100K, I dont think it will be a problem. Blocktrades has been scaling from the first fork so it is only getting more accommodating to larger numbers.

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PIZZA!

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Can't really say,but I forseeen that one day joining the community won't be as easy as it is now and earning hive and other token too might be hard too.

So it is vital that everyone put more effort to invest in the system right now

The joining might be easier over time but the earning $HIVE could be more difficult. Of course, all the other tokens and new communities might really make things a great deal more profitable.

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Sports Talk Social is a great sports community on Hive. They have been around for quite some time now. I agree though, it hasn't really picked up the way it should. I think part of it is due to the tokenomics, but I think they are working on that finally. I hope so anyway. It is a good community with a ton of potential. 5000 to 6000 users seems pretty horrible when you think of it in the grand scheme of things. I hope we can get that to grow.

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The problem I have with Sportstalk is that there is little being done to either develop or promote it. Also, I think the solution is not in a general sports community as much as a sole focus. How about a community for the Los Angeles Lakers or Dallas Cowboys? Imagine the activity if there was a Rams or Bengals group right now.

And yes I agree that 5K-6K or whatever it is each day is rather poor considering all that is one here. Of course, that doesnt take into account gamers who are a much larger portion.

Either way, plenty of room to grow. 100K daily Hive users should be our focus.

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I'm with you on this one. We do need a sports community but sports talk isn't the one that will do it.

General sport will work no problem but we still run into the same problem. Onboarding and retention. We still don't have proper tribes that can operate as communities without a full team of developers. I have twenty mates that would love sports and crypto but they wont go to the effort of getting a hive account and jumping through all of the hurdles.

It would need to be as simple as the leo infra signup process for any of these to work on a larger scale. Sports talk doesn't have a team of developers and hasn't improved since day one. It's a one man show and that isn't going to cut it.

We still need off the shelf communities that can be monetized to power that community. 1000 LEO sites that can be easily customizable by the community owner.

then each community has the task of marketing and growing that community independently and for their own benefit but to the overall growth of the hive eco system.

Will you ask Khal if he will sell communities for a set fee and yearly subscription since we won't get them any other way? One strong dev team to cover all of the communities would work a lot better than 1000 dev teams trying to do the same thing. It would be a business in itself like wordpress.

Will you ask Khal if he will sell communities for a set fee and yearly subscription since we won't get them any other way?

A very interesting concept and I am not sure how he feels about that. However, we will see what goes forward.

One thing is that any of your mates could sign up through Leofinance, through the ease of use, and then use the Hive account for Sports or anything else.

That is something that we need to keep in mind.

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Just an idea for him.
It would be tribes on steroids.
A much upgraded version without the need for a development team and messing with beeswap and other hurdles.

Pay 1000HBD.
Set up site to your specs.
Grow site organically.
Earn ad revenue.
Use this revenue to power the token on hive.
Pay a yearly HBD fee for maintenance and upgrades to the site.

As he upgrades leo it would be the same to upgrade the communities as well. All done using HBD. No messing with BEE swap. Constant upgrades to the site. Dedicated support team for the communities. dozens of new onboarding portals to begin with that could be grown to 100s if not thousands over the next few years as each samll community branches out to their own space.
If this grew to 1000 communities over time it could be pretty lucrative with 1M HBD upfront and maybe and maybe 250k yearly in maintenance. Then if you can grow your community large enough another 1000 HBD for mobile app version when they have the LEO app up and running to clone.
Win-win.

But lots of work and would need the first groups to be successful to empower more groups to branch out.

One thing is that any of your mates could sign up through Leofinance, through the ease of use, and then use the Hive account for Sports or anything else.

True but it's extra steps. I have created accounts for some of them in the past but until they can log onto my sports site and sign in with twitter or metamsk we are not there yet. Telling them to go to another site. sign up there. Then download keys. Download keychain and then come back to make a comment wont work.

A very good idea.

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I do love sportstalk but I can't see it going anywhere in its current form. It needs. A proper team and the whole mess with the original tokens hurt the whole tribe.

If I had the time and money it would be great to do another sports tribe in the shape of Leo with onboarding, good tokenomics and a full team of moderators and content creators.

Until that day we can just enjoy what we have as it stands. Its still good for sports and engaging about them.

I think they are trying to fix that. Hopefully it isn't a case of too little too late. I can see what you are saying about dedicated communities though. We have a whiskey/whisky community on Hive that you would think should be bumping, but hardly anyone ever posts in there. No token associated with it, so maybe that is the issue. Who knows.

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I think the lack of token has something to do with it. Also, in these early stages, that might be too niche. It is hard to get a growing community with something that isnt that big. How many people talk about and discuss whiskey?

Compare that with the number of blogs about the Cowboys and how people call into talk radio. There are millions of fans of that team.

That would be a great target market.

Going niche is great, just has to be a big enough niche to generate appeal.

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You'd actually be surprised. The Reddit Whiskey sub has over 200k subscribers. The bourbon one as well. There is likely some crossover there. Scotch has over 150k subscribers. Bourbon is big money right now which is why I am a bit disappointed.

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I am sure it is. However, being a part of a reddit group doesnt mean much is commented upon. We know that Reddit doesnt have a huge engagement percentage.

I am not saying it cant excel, it is just very niche. That is why I think a token and its own frontend might do well.

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There are some subs that do get a lot of comments. I think it just depends on the group. How hard is it to spin up a frontend? I might do some probing in Discord.

Also a dedicated front end is vital...like Cowboytalk.io or something.

Whiskeytalk.io

Doesnt have the same impact in my mind.

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Yeah, I was just thinking about that. I was going to scrape up the BEE to make the token, but then I realized without a front end, what is the point. It would definitely be Whiskeybusiness.io by the way. :)

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I would even support it without being a whiskey buff. It is a great idea so it is worthy of pursuit.

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Thanks. Like I said, we have the community, @steevc created it. Maybe it is something that won't come to fruition until those 100k users come to hive. I think a bbq community would be great too.

That really shows how tiny the ecosystem is. We think Hive is booming based on the token price but that is all speculative. The short form content we are all waiting for could be the catalyst to bring in more users.

The key with Hive is going to be real case driving things higher. You are right, there is a lot of speculation in the price. However when we look at the "need" for the Hive, we can see how the push will come from utility.

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All good point. I know it takes time for adoption but I wonder how will the general public and larger mass find Hive and its utilities. That's the worry with Hive. Is it too stiff and do not have enough flashy projects?

This thesis bolsters my conviction that more of the DHF needs to be allocated towards a better marketing and new user onboarding service for Hive. Web3 friction + its learning curve is a big barrier. A concentrated effort to improve education and slow-walk newcomers into the nuances of Hive feels like it'd be mostly upside.

In my spare time I've been tinkering with the framework for such a strategy. If anyone reading this knows others (or is interested themselves) in helping flesh it out, ping me. 😃

Cheers!

As stated above, I disagree with that for a simple reason: the target audience for Hive is diverse. Bloggers and gamers are not the same as an example.

Yes we need to cure the onboarding issues, that I agree with. However, a lot of the confusion about Hive is basic Web 3.0 stuff. People simply arent accustomed to using keys. That is something we cannot help people past. It is like the early days of the web, people not knowing what a browser is.

Ease of use is something the industry needs before mass adoption. This is across the board. It is also why I am excited about #ProjectBlank. There is a low learning curve there.

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I'll definitely check out #ProjectBlank !

People simply arent accustomed to using keys. That is something we cannot help people past.

This is where I disagree with you :)

My background is in digital marketing, and more recently education. We might not be able to help the general world population get used to using keys, sure. But if the mid-term goal is to get Hive to 100K active accounts, I 100% guarantee you there's a tech-savvy, key-ready population out there that either:

  1. Understands web3 but simply has not discovered Hive yet
  2. Has not tried web3 but is absolutely savvy enough to dig in, if only they had a solid onboarding opportunity. I'm active in a web2 community of thousands of smart content creator specialists, and the appetite to learn web3 grows there every damn day. Soooo what if it was HIVE that met that need for those folks?

Of these two audiences, I have no idea what the population size is, but I'd guess its way, way bigger than 100K, all across the world. So the mission would be to spend some DHF funds to convert some small % of that. That feels more than possible with the right approach.

Already been funded. There is a marketing project that the DHF funded.

How have the results been?

Again you list your targets but for what? Investors. Gamers. Bloggers. Short form content. Sports fans.

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Can you send me a link to that funded project? I'm not familiar with it or the results. I had heard of one that was approx. 30K HBD, which represents less than 0.1% of the total fund power (aka a drop in the bucket).

Again you list your targets but for what?

Further segmenting those two audiences I mentioned would be part of the approach for sure! My comment wasn't an attempt to lay out the entire strategy. 😉

But since we're on the topic, I'll share a little more:

Everything you listed does align with where Hive has seeded success. In the v1 of my framework I'm looking at reframing the idea of Account Based Marketing (ABM) towards Community Based Marketing (CBM). Specific campaigns would target both web3 and web2 communities that demonstrate a high level of technical proficiency (i.e. they'd grok the idea of private keys and custom tokenized economies).

Those campaigns would be tailored to each community, and each would involve a specific landing page and/or onboarding process.

CBM costs per community would involve:

  • Research and identification
  • Outreach
  • Possibly advertising or sponsorship, depending on the community
  • Build of a landing page
  • Development of an onboarding process

ROI and success would involve and draw on the methods you've outlined in your post here. If such campaigns can net, say 1,000 new Hive users in 8 weeks, there should be a quantifiable return on that activity.

I cant find the link but it is done by Lordbutterfly. Check his blog since it might be in there.

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By the way, the CTPtalk crew put together a lot of videos regarding getting started on Hive.

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Exciting times to be part of HIVE and the anticipation of watching all the new developments and new DAPPS to be launched has really sold me on this Blockchain. There's a lot of noise out there with everyone chasing the next best thing, meanwhile HIVE has been doing what everyone is looking for. I think the top 2 things HIVE needs is better marketing and easier interface. I have some connections to some popular Youtubers with large followings but really do not know how to "Pitch" them on HIVE / 3 SPeak. Whats the Elevator Pitch ? , where's the marketing video that explains HIVE in 60 seconds or less? How would you approach them to join. Perhaps this is a good idea for a Post / Contest to get the best Elevator speech and collection of the best short and concise materials to start recruiting Youtubers with large followings.

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There is no elevator speech for Hive and that is why the idea of marketing Hive is absurd. It will never work for the point you just made.

When putting together an elevator speech, one needs to be clear, concise, and all encompassing. How can you do that when going in many different directions? A gamer is much different than a serious YouTube creator which is much different from an investor.

To me it is up to the apps. Leofinance can have an elevator speech as can 3Speak. Those are much more targeted.

Splinterlands had a great deal of success in its marketing efforts. That shows how the approach needs to be.

Hopefully games and applications on Hive realize that. It is up to them to get their users.

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Nice breakdown.

We did (still do?) had/have a Sports tribe. There was a politics tribe that tried to get off the ground but it didn't pan out. Currently there is a token named PAY (Payment Token) that is awarded for content using the Politics tag on HIVE.

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