Greetings, everyone!
It's your first time friend on the #HiveBookClub community.
Today I will be sharing a book review of "The Psychology of Selling" written by Brain Tracy
This book will teach you how to sell more, easier, and faster than you ever thought, and this book is dedicated to everyone who wants to have ideas, selling strategies,s, and selling techniques that can be applied in every successful selling process.
I'm not business-inclined, but by the time I took up this book to read, I started developing an interest in business and sales. I have read this book in chapters and pages but the chapter that captured my heart is the one I will review here.
Do you know in every business established, there are strategies you can use as a seller to make money and retain customers? In the process of selling your product, you will see different characteristics of the customers or buyers, which are called, "buyer personality types". A seller needs to understand the buyer's personality and how to handle it effectively as he or she goes out to make sales. You see buyers when you approach them, they will show interest in buying products. You will see another buyer who is not interested but he will keep on asking you questions. You will see a buyer who is not willing to buy at all. Let's see how they are called or described by the sellers.
- The Self-Actualizing Buyer
This buyer knows what he is looking for, he knows the features and the benefits of the product he wants to buy, he knows the price he is willing to give for what he wants to buy and if it is something he likes he will buy immediately knowing fully well the benefits of it without hesitation or questioning. An intelligent seller would know how to deal with this type of buyer; they will give them what they want without any specifications. A seller dealing with the majority of self-actualizing buyers would make it in making money through their positive response.
Do you see yourself here?
Of course, 'I go for what I want, and I get it.'
- The Apathetic Buyer
On the other hand, the self-actualizing is the opposite of the apathetic buyer. This time, buyers never want to buy no matter how good the product is. He never wants to buy. So a seller who runs into this type of buyer is wasting his time and effort. This buyer doesn't care about the quality and quality of the goods, he is not interested in buying. No matter how the seller will persuade him to buy, he wouldn't want to.
Are you this type of buyer?
Yes, at times I see myself here.
- The Analytic Buyer
This type of buyer is detail-oriented. They want to know how your product works. And as a smart seller, you will be very clear and precise about how your product works. This type of buyer asks questions to get what they want. And when once they are satisfied with your answer, they can buy.
This book has revealed a lot about the sellers and the buyers to me. After reading this page, I found myself in these categories. I also learned the strategy of a seller and a buyer to get what he or she wants in return. Because of this book, I have fallen in love with business.
Thank you for reading.
I love, I care, and I forgive
I remain @peckypeace